Cultural bias
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8 Terms
What is cultural bias?
A tendency to ignore cultural differences and interpret phenomena only through the lens of your own culture
What is ethnocentrism?
Judging other cultures by the standards and values of your own culture
Belief in the superiority of your own culture
What is cultural relativism?
Judging a culture using its own standards
Things you discover might only work in that culture
Example of ethnocentrism
Richard Brislin (1976) intelligence tests
Intelligence tests that used displays of quick thinking intelligence whereas other cultures view slow deliberate thought as intelligence
How does psychology show culture bias?
Assumes findings from Western Cultures can be applied to any culture
What approach should psychologists take?
Emic approach
What is an emic approach?
Focus from within certain cultures and identify behaviour specific to that culture
What is
Focus from within certain cultures and identify behaviour specific to that culture
Emic approach