Cultural bias

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4 Terms

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What is cultural bias?

A tendency to ignore cultural differences and interpret phenomena only through the lens of your own culture

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What is ethnocentrism?

Judging other cultures by the standards and values of your own culture

Belief in the superiority of your own culture

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What is cultural relativism?

Judging a culture using its own standards

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Example of ethnocentrism

Richard Brislin (1976) intelligence tests

Intelligence tests that used displays of quick thinking intelligence whereas other cultures view slow deliberate thought as intelligence