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Rhetoric

The art of many different types of persuasion.

Forensics (judicial rhetoric)

Establishes facts and judgments about the past, similar to detectives at a crime scene.

Epideictic (demonstrative rhetoric)

Makes a proclamation about the current situation, such as wedding speeches.

Symboleticon (deliberative rhetoric)

Focuses on the best way to accomplish change and discusses future implications.

Ethos

A persuasive appeal that convinces the audience of the speaker's credibility.

Logos

A persuasive appeal that uses logic or reason, including analogies, examples, and citations of statistics.

Pathos

A persuasive appeal that appeals to emotion, often considered the most effective but can be unpredictable.

The 3 persuasive appeals

Ethos, Logos, and Pathos, which are essential strategies in effective persuasion.