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Rhetoric - the art of many different types of persuasion 

• Forensics (judicial rhetoric)

-  establishes facts and judgements about the past, similar to detectives at a crime scene

       -     Epideictic (demonstrative rhetoric)

             -  makes a proclamation about the current situation such as wedding speeches. 

       - symboleticon ( deliberative rhetoric)

              - the best way to accomplish change 

              - focuses on the future 

              - rhetoric of politicians debating a new law based off of what will happen in the future 

              - also the rhetoric of activists urging change 

              - speakers present there audience with a possible future and show how they will prevent or help 

- The 3 persuasive appeals

- ethos 

- how you convince your audience of credibility 

- logos 

- use of logic or reason to persuade. Can include analogies, examples, and citations of research or statistics

- pathos

- appeals to emotion. Often the most effective out of the 3, however, may be rational and unpredictable. Most advertising relies on pathos