Aice Media Studies Theory

Barthes

Semiotics

Signs and meanings

Todorov

Defiedend Character Roles

Equalibrium

Neale

Genre Subversion

Genre Hybridity

Levi-Strauss

Binary Oppositions

Structuralism

Curran and Seaton

Conglomerate Advantages

Vertical Integration

Effects of Concentration

Diverse Ownership = Diverse products

Ownership

Livingstone

Consumers control media

Digital Media is difficult to regulate

Regulation

Hesmondhalgh

Maximizing profits and minimizing risks

internet revolution has unrecognizable effects

culture

Shirky

Everybody makes the media

Shared identities

End of Audience

Jenkins

Fan appropriation

Audience power

Social media to drive fan engagement

participatory culture to effect social change

Fandom

Hall

Media products are encoded

audience must decode

can misread codes

dominate ideas of codes

Reception

Gerbner

media cultivates fear

media consumption leads to audiences accepting mainstream ideologies

Cultivation

Bandura

Behaviors are learned through modeling

audiences copy media

modeling

Hall

Representations are built via code

stereotypes have power

Representation

Gilroy

Race perceptions are due to real world effects, post colonialism 9-11

Postcolonial

van Zoonen

Female body is a spectical

masculinity in media exudes power

women are objectified

Femininst

Butler

masculinity and feminity are not naturally given states

gender can be subverted

genddered hierarchies

Gender as a performance

Gauntlett

idineties can change based on culture and ideals

media shapes identity

media and identity