Module 8: Media and Globalization

Proponents

_________ of the idea of cultural imperialism ignored the fact that media messages are not just made by producers, they are also consumed by audiences.

Understood
Interpreted

Media scholars began to pay attention to the ways in which audiences _______ and _______ media messages.

Media Consumers

Are active participants in the meaning making process, who view media text through their own cultural lenses.

Ien Ang

In 1985 ______, an Indonesian cultural critic who researched on how various viewers in the Netherlands reacted to the American soap opera – resonated joy.

Elijo Katz
Tamar Liebes

In 1990 ________ and ______ pushed Ang's analysis further. Russians think it contained American propaganda while the American viewers think that it was primarily about the lives of the rich.

American Propaganda

In 1990 Elijo Katz and Tamar Liebes pushed Ang's analysis further. Russians think it contained _______ while the American viewers think that it was primarily about the lives of the rich.

American

In 1990 Elijo Katz and Tamar Liebes pushed Ang's analysis further. Russians think it contained American propaganda while the _______ viewers think that it was primarily about the lives of the rich.

Regional trends

Apart from the challenge of audience studies, the cultural imperialism thesis has been belied by the renewed strength of ________ in the globalization process

Social Media

A digital platform where people connect, share information, and exchange ideas within virtual communities.

Facebook

A widely used example, exemplifies its power in today's globalized world.

Cultural Homogenization

Some media experts argue that this globalization is leading to ________, where diverse cultures become increasingly similar due to the widespread sharing of cultural symbols, customs, ideas, and values.

Splinternet or Cyberbalkanization

Social media can also contribute to the ________________, where users are exposed to limited perspectives and information that aligns with their existing beliefs.

Cyberghetto

A term used to describe both a marginalized online community and a particular fashion style. An online space where a specific social group feels excluded or marginalized.

Cyber

Cyberghetto combines the words ______ referring to the internet and digital space, with ghetto historically used to denote marginalized urban areas, often associated with Black communities.

Ghetto

Cyberghetto combines the words cyber referring to the internet and digital space, with _____ historically used to denote marginalized urban areas, often associated with Black communities.

Internet and Digital Space

Cyberghetto combines the words cyber referring to the _________, with ghetto historically used to denote marginalized urban areas, often associated with Black communities.

Marginalized Urban Areas

Cyberghetto combines the words cyber referring to the internet and digital space, with ghetto historically used to denote ________, often associated with Black communities.

Global online propaganda

The biggest threat to face the globalization of media deepens.

Alternative Facts

As consumers of media, users must remain vigilant and learn how to distinguish fact from falsehood in a global media landscape that allows politicians to peddle what President Trump’s senior advisers now call _________.

Global Cybersecurity

The lack of ___________ cooperation can create digital divides and vulnerabilities, compromising the security of the entire internet ecosystem

Media Literacy

Our awareness regarding our mediated environment or consumption of mass communication.

Potter

He states that we should maintain cognitive, emotional, aesthetic, and moral awareness as we interact with media.

Understand and respect the power of mass communication messages.
Understand content by paying attention and filtering out noise.
Understand emotional versus reasoned reactions to mass communication content in order to act accordingly.
Develop heightened expectations of mass communication content.
Understand genre conventions and recognize when they are being mixed.
Think critically about mass communication messages, no matter how credible their source.
Understand the internal language of mass communication to understand its effects, no matter how complex.

Baran suggests a number of skills we can develop in order to be media literate: