Web 2.0 and Influencer Culture

These flashcards cover terminology related to Web 2.0, influencer culture, and the sociocultural shifts surrounding them.

Dot com bubble

Refers to the immense investment in tech startups that burst when the stock market crashed.

Techno-utopia

The idea that technology can enhance our lives significantly.

Veblen's theory

Suggests that consumption is visible and marked by class lines, where wealthy men show wealth through consumption while lower class women do.

Authenticity in influencing

Key to influencer success, requiring social power and charismatic authority.

Two-step flow model of influence

Theorizes that opinion leaders affect their circles more than mass media affects them.

Microcelebrity

Building fame on the same level as traditional celebrities through social media.

Celebrity capital

Sociocultural currency gained through visibility and recognized by endorsements.

Aspirational Labour

Work based on the belief that unpaid work will pay off in the future.

Visibility Labour

Efforts by users to gain notice from their target audience.

Attention Economy

A market that monetizes users' attention and captures their focus for profit.

Algorithmic invisibility

Belief that content has been demoted or removed by algorithms.

Popular feminism

Feminist politics that merge with capitalist production, losing ties to activism.

Hope labour

Work done with the expectation that it will lead to future economic stability.

Imagined audience

The conceptualization of who one is communicating with on social media.

Mediated intimacy

The constructed closeness between influencers and their followers through media technology.