Rhetorical Style and 21st Century Persuasion

This set of flashcards covers the four key elements of persuasion and modern rhetorical terms and trends based on the lecture notes.

Ethos

Rhetorical appeals that focus on the speaker's or writer's credibility and trustworthiness, often established through expertise or experience.

Pathos

An appeal to the audience's emotions using vivid language, stories, or evoking strong emotional responses to connect with their feelings.

Logos

An appeal that relies on logic and reason, using evidence, facts, statistics, and logical reasoning to support an argument.

Kairos

Refers to the timeliness and appropriateness of a message, adapting to the specific moment, context, and audience to maximize impact.

Satire

The use of comedy to illuminate social issues or highlight flaws in well-known individuals for the purpose of clever or humorous criticism.

Repetition

A writing technique used to emphasize ideas, create rhythm, and reinforce points by repeating words, phrases, or entire clauses.

Digital Rhetoric

The use of persuasive language, multimedia elements, and interactive features on digital platforms to engage audiences.

Social Media

A modern persuasive tool characterized by immediacy (kairos), a demand for action, visual appeal (pathos and logos), and use by respected figures (ethos).