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Primary Election
when voters decide which candidates within a party will represent the party in the general election
Closed Primary
only a party’s registered voters can cast a ballot
Open Primary
party members, independents, and sometimes members of other parties can participate
General Election
voters decide which candidate will actually fill elective public offices
Referendum
an election whereby the state legislature submits proposed legislation or state constitutional amendment to the voters for approval
Recall
an election in which voters can remove an incumbent from office prior to the next scheduled election
Primary process for Presidential Candidates
both must earn delegates. Democrats must earn at least 15% to earn any delegates and through proportional allocation. Republicans use winner-takes-all and proportional, some states award all delegates to the plurality winner
National Conventions
used to increase interest and to engage those who are faithful to the party
Electoral College
they cast the final ballots to elect the president, and they get votes through electors who makes the decision for a whole state which has a certain number of electoral votes
Electoral Votes
270 needed
Incumbents
people already holding office, and have institutional advantages that fend off challengers
Presidential Coattail Effect
when successful presidential candidates carry into office congressional candidates of the same party in the year of their election
Mid-terms
an election that takes place in the middle of a presidential term and the party usually loses seats
Voter Canvass
process by which a campaign reaches individual voters and the GOTV’s goal is to encourage supporters to go to the polls at the end of a political campaign
Press Coverage Control
by isolating the candidate from the press, staging media events, putting forth favorable interpretations, and making media appearances
Super PACs
political action committees established to make independent expenditures, and they have the ability to make and run their own ads
Turnout
the proportion of the voting-age public that casts a ballot
Gender and Age
women vote at a higher rate and tend to vote more democratic than men. Age groups of those 30 and older tend to vote more than those under 30
Income and Education
higher levels of income and education tend to vote more