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Prosocial
Voluntary action intended to help, support, or benefit others or society
Attribution Theory
Explains how people determine the causes of behavior by attributing them to either internal dispositions or external situations
Dispositional Attribution
Explaining a person’s behavior by attributing it to internal characteristics such as personality traits, motivation, or ability rather than external situational factors
Situation Attribution
The process of assigning the cause of a person’s behavior to external factors rather than their internal factors
Explanatory Style
Interpreting good and bad events in ways that are pessimistic or optimistic
Optimistic
Cognitive tendency to expect positive outcomes and maintain a hopeful outlook
Pessimistic
Where a person habitually expects negative outcomes
Fundamental Attribution Error
The tendency for observers to underestimate the impact of the situation and overestimate the impact of personal disposition
Person Perception
How we form impressions of ourselves and others, including attributions of behavior
Social Comparison
When we evaluate others and ourselves
Actor/Observer Bias
Own Behavior: We are sensitive to how behavior changes with the situation
People’s Behavior: Attributing them to the person or the situation
Stereotype
A generalized, often oversimplified belief or expectation about a particular group of people
Prejudice
Usually negative attitude toward a group and its members
Discrimination
Unjustifiable negative behavior toward a group or its members
Cognitive Load
The total amount of mental effort or “brainpower” being used in your working memory at any given time
Just-World Phenomenon
The tendency for people to believe the world is just and that people therefore get what they deserve and deserve what they get
In-Group Bias
The tendency to favor our own group
Out-Group Homogeneity
Cognitive bias of viewing members of an outside group as all alike while perceiving members of your own group as unique and diverse
Ethnocentrism
The tendency to view or own ethnic/racial group as superior
Attitude
Feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events
Halo Effect
Cognitive bias where our overall positive impression of a person, brand, or product influences how we feel and think about their specific, unrelated traits
Foot-in-the-door Phenomenon
The tendency for people who fave first agreed to a small request to comply later with a larger request
Door-in-the-face
Where a large, unreasonable request (likely to be denied) is made first, followed by a smaller, more reasonable request
Cognitive Dissonance Theory
Theory that we act to reduce the discomfort we feel when two of our thoughts are consistent
Persuasion
The process of changing a person’s attitudes, beliefs, or behaviors through communication
Elaboration Likelihood
Suggests that when we actively process a message (elaborate it), we more often retain it
Central Route Persuasion
Offers evidence and arguments that aim to trigger careful thinking
Peripheral Route Persuasion
Uses attention - getting cues to trigger, speedy, emotion based on judgments
Norms
A society’s understood rules for accepted and excepted behaviors - prescribe “proper” behavior in individual and social situations
Conformity
Adjusting our behavior/thinking to coinade with a group
Social Influence
How people change an individual’s behavior, attitudes, or beliefs
Normative Social Influence
Conforming to be liked or accepted
Informational Social Influence
Conforming because you believe others have accurate information
Obedience
Complying with an order/command
Social Facilitation
In the presence of others, improved performance on simple or well-learned tasks and worsened performance on difficult tasks
Social Loafing
The tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal then when individually accountable
Deindividuation
The loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity
Group Polarization
The enhancement of a group’s prevailing inclinations through discussion within the group
Group Think
The mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives
Individualism
Cultural value/personal mindset prioritizing personal goals, independence, and self-expression over group harmony or collective needs
Collectivism
Cultural value prioritizing group needs, harmony, and solidarity over personal goals or independence
Multiculturalism
Viewpoint that recognizes, respects, and celebrates diverse cultural groups within a society, giving them equal statu
Mere Exposure Effect
Repeated exposure to a new stimulus increases your liking of it
Altruism
Unselfish regard for the welfare of others
Bystander Effect
The tendency for any given passer-byer to be less likely to give aid if other people are present
Diffusion of Responsibility
Individuals feel less personal accountability to act in an emergency or group situation when other people are present
Reciprocity Norm
Social rule that dictates we should return help, kindness, or favors to those who have helped us
Social Responsibility Norm
The expectation that people should help those who need assistance regardless of whether they will receive anything in return
Social Traps
Where individuals or groups pursue immediate, personal rewards - leads to long-term negative consequences for the entire group or society
Self-fulfilling Prophecy
The belief that that leads to its own fulfillment
Superordinate Goals
Shared high-priority
Industrial-Organizational Psychologist