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Ethical Speaking
Speaking truthfully, avoiding plagiarism, and respecting the audience’s dignity.
Plagiarism
Using someone else’s words/ideas without credit; includes global, patchwork, and incremental plagiarism.
Ethical Listening
Paying attention, keeping an open mind, and judging arguments fairly.
Credibility
The audience’s perception of your honesty and competence.
Denotative Meaning
The literal dictionary meaning of a word.
Connotative Meaning
The emotional or cultural associations a word carries.
Vivid Language
Words that create strong imagery.
Rhythm
The flow created by sentence structure and sound patterns.
Inclusive Language
Avoiding language that excludes or demeans groups.
Impromptu Speaking
Speaking with little or no preparation.
Extemporaneous Speaking
Speaking from a prepared outline, not a script.
Vocal Variety
Changes in pitch, rate, and volume to maintain interest.
Articulation
Pronouncing words clearly.
Nonverbal Communication
Gestures, posture, facial expressions, eye contact.
Target Audience
The specific segment you aim to persuade.
Ethos
Credibility and trustworthiness.
Pathos
Emotional appeal.
Logos
Logical reasoning and evidence.
Types of Claims
Fact, value, and policy claims.
Reasoning
Drawing logical conclusions from evidence.
Analogical Reasoning
Comparing two similar cases.
Causal Reasoning
Showing cause‑and‑effect relationships.
Emotional Appeals
Using stories, imagery, or language to evoke feelings.
Credibility Strategies
Demonstrating expertise, fairness, and good character.
Parallelism
Repeating grammatical structure for rhythm.
Repetition
Reusing key words/phrases for emphasis.
Antithesis
Contrasting ideas in balanced structure.
Allusion
Reference to history, religion, or literature.
Metaphor
Comparing two unlike things.
Imagery
Language that appeals to the senses.
Rhetorical Question
A question asked for effect, not an answer.
Juxtaposition
Placing ideas side‑by‑side for contrast.