Visual Communication

Design Process

Discover

Define

Develop

Deliver

Divergent thinking

is used to explore and gather a wide range of ideas and information

e.g. Mind mapping

Convergent Thinking

A analytical process used to refine a singular solution

e.g. PMI and SWOT

10 principles of Design

• Innovative

• Useful

• Aesthetic

• Understandable

• Unobtrusive

• Honest

• Long-lasting

• Thorough

• Environmentally- friendly

• Simple

Human-Centered Design

focuses on improving the lives of the individual by involving them in every stage of the design process

Human-Centered Design Research Methods

• Interviews

• Surveys

• Observations

• Empathy Mapping

Fields of Design

• Messages

• Objects

• Environments

• Interactive Experiences

Circular Design

A sustainable approach to creating products, services, and systems.

Economic Influences

Budget, Materials, technology, and social needs

Technological Influences

• Assists the design process

• Makes products more human centered

• 3D modelling

Cultural Influences

Empathy and cultural awareness

Environmental influences

Reduce harm to planet

Third Angle Orthogonal Symbol

16

8

Isometric Drawing

a way of showing a 3D object on a flat page using angled lines

Methods

How you create the design, it is the technique, process or procedures used.

Media

The tools and applications you use to make a mark or create the design. 

Materials

What you create the design on or from. It is the physical surface.

Visual language

the communication of ideas and information through visual means

• Design elements 

• Design principles and gestalt principles of visual principles 

• Methods, media and materials

• Typography 

• Drawing Technical Conventions 

Design Elements

• Point 

• Line

• Type

• Tone 

• Colour

• Shape

• Form

• Texture

Design Principles

• Balance 

• Contrast

• Figure Ground 

• Pattern

• Cropping 

• Hierarchy

• Scale & Proportion

Gestalt Principles

• Closure

• Common Fate

• Continuation

• Similarity

• Proximity

• Focal Point

 Development Drawings

Documentation Drawings

Presentation Drawings

Offset Printing

Ideal for larger volume printing

Digital printing

Suited for short/medium paper runs

Methods

 

Laser-Cutting

3D Printing

Analogue Photography

Digital Photography

Prototyping

Model-Making

Material

 

Paper

Card

Wood

Screen

Clay

Plastic

Textiles

Media

 

Pens

Pencils

Ink

Paint

Markers

Media-type: Vector based appilications

Mathematical shape-based digital images

Media-type: Raster-Based Applications

Pixel-based digital images

Design Factors

• Economic

• Technology

• Culture

• Environmental

• Social