vogue 1965 analysis (WIP)

the front cover of a vogue 1965 issue - who is shown in the image and what does it reflect about the context? 3 points

• sophia loren

• famous actress - careers were limited for women in the 1960s

• turquoise color codes - image of luxury - appeals to ABC1 target audience

excerpt from the table of contents. what does this represent and reflect about society at the time? 2 points

• rayne shoes, a luxury brand

• mention of being worn by the queen - a young style icon at the time

significance of this excerpt regarding the magazine’s context?

explains reality of women’s role in 1960s - still chained to men despite the rise of 2nd generation feminism

which theories (name theorists) can be applied to this ad and why? 3 points

• gender performativity - butler

• beauty myth - wolf

• writing in the ad implies that using makeup is inherent to the female gender

which theory (name theorists) can be applied to this ad and why? 3 points

• heteronormativity - butler

• feminist theory - van zoonen

• mother and child image - idolizes the idea of a feminine protector

significance of the accompanying image to this article?

highbrow victorian painting - nostalgia factor, relates the magazine to intelligent art

significance of this double page spread?

images of egyptian men next to white woman in egyptian clothing - ties into cultural appropriation

which theories are most relevant for these pages and why? name theorists. 3 points

• postcolonialism - gilroy

• otherness - said

• victims of colonialism are dehumanised and used as exotic decoration

what factors might change the way vogue is read? 3 points

• social context

• culture

• historical context

what is an example of social, cultural or historical contexts affecting how the magazine is read? 2 points

• modern day audiences see the ads as misogynistic - oppositional reading

• contemporary audiences would aspire towards femininity/motherhood - dominant reading