Event Management and Event Goals Flashcards

Vocabulary flashcards derived from the lecture on Event Management definitions, goal-setting principles including the PAPER test, and historical data for the Chase Charlie event.

Event Management

Process by which an event is planned, prepared, and produced, encompassing the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives.

Goal Incongruence

A condition where stakeholders are not in agreement on event goals, which leads to conflict, disruption, and loss of productivity.

PAPER Test

A guide and systematic thought process used for setting event goals, representing Promotion, Audience, Partnerships, Environment, and Revenue.

Promotion (PAPER Test)

The component of the PAPER test that addresses the question: what is the message.

Audience (PAPER Test)

The component of the PAPER test that addresses the question: who is our target market.

Partnerships (PAPER Test)

The component of the PAPER test that addresses the question: who are we collaborating with.

Environment (PAPER Test)

The component of the PAPER test that addresses the question: where are we doing the event.

Revenue (PAPER Test)

The component of the PAPER test that addresses the question: how much are we going to make.

Specific Event Goals

Goals that identify a specific action/event, are measurable, are obtainable given available resources, are realistic, and state a clear time period for accomplishment.

Reasons to Create Sporting Events

Motivations for establishing events, including profit, travel and tourism, economic impact, charity, creating awareness, community building, give-backs or goodwill, brand awareness, tradition, and recreation.

2017 Chase Charlie Net Profit

$$\$2,786.37$$

2018 Chase Charlie Net Profit

$$\$5,690.36$$

2022 Chase Charlie Net Profit

$$\$8,324.62$$

2025 Chase Charlie Net Profit

$$\$7,698.15$$

2024 Chase Charlie Total Registration

$561$ total registrants, consisting of 289 5K, 228 Kiddie 100, and 44 Virtual participants.