type quiz 2

leading

space between lines of type

x/y

An example of how type size and the space between lines of type are annotated

lining and old style

Two types of primary variations of numerals

% of em

increment of measurement for the space between lines of type is annotated

kerning

is the space between 2 letters

tracking

space between a range of letters

points/ picas

units of measurement for typography and page layout

how many points per pica

12

how many picas per inch

6

Two major classifications of type

sans serif, serif

3 fonts

garamond bold 14 pt, baskerville light 20 pt, times new roman 16pt

3 typefaces

Helvetica Bold, futura book, Georgia Light

3 type families

garamond, baskerville, plantin

3 paragraph alignments

center, justified, flush left tragged right

3 typestyles

bold, light, roman

What are the two types of grids

document, baseline

vertical lines on grid are what

column

horizontal lines on grid are what

rows

space between lines

gutters

denotation

visual- what you see

connotation

personality

parts of hierarchy

1. scale

2. color

3. weight

4. poistion

5. style/texture

6. composition

7. direction

parts of harmony and legibilty relationship

1. type size

2. line length

3. leading

how many characters per line

68-72

paragraphy style

highly detailed: headlines, size

character styles

small changes