Living with Art Chapter 10

The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is:

Paul Rand

Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers?

Cook and Shanosky

The development of __________ in the 19 th century introduced the widespread use of color in posters.

color lithography

Broadsides, first appearing in the ____ century, were single sheets that argued political or religious causes, told of recent events, and advertised festivals and fairs.

15 th

One of the most celebrated 19 th-century artists, Henri de Toulouse-Lautrec, created posters for the famous dance hall called the:

Moulin Rouge

__________ is the arrangement and appearance of letters in graphic design.

Typography

An image created to accompany words is called:

an illustration

Graphic design used to be known as __________ art.

commercial

According to the author, graphic design as we know it today has its roots in two developments. They are:

the printing press and the industrial revolution

In 1525, with the advent of moveable type, _________ created a unified alphabet that could be mass-produced.

Albrecht Dürer

A designer's blueprint for books and magazines and other works in print is called:

a layout

The fusion between fine art and graphic design can be seen in the works of:

Andy Warhol

Although symbols convey information and embody ideas,:

all of the above

The _________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.

printing press

A ________ is often the first and key element in creating a complete corporate identity.

logo