Prejudice and Discrimination

Conformation Bias

A tedency to search for information that confirms ones preexisting beliefs

Belief Perserverance

The tendency to hold on to one’s initial beliefs even if they have shown to be false

Self-Fulfilling Prophecy

When a belief leads to actions that make the belief come true

Just World Phenomenon

A belief that the world is the way it is

Out-group Homogeneity Bias

Tendency to see members of an outgroup as more similar

In-Group Bias

The tendency to favor members of one’s own group

Mere Exposure Effect

When repeated exposure to a stimulus influences preference to that stimulus

Superordinate Goals

Shared goals that require cooperation among individuals or groups

Social Traps

Situations in which individuals pursue immediate rewards that may have consequences

Central Persuasion

Using logic-based info to persuade others

Peripheral Persuasion

Using visual cues to persuade people

Foot-in-door Technique

Persuading a small request in order to get someone to comply to a larger request

Door-in-face Technique

Larger request is made first and then is followed up with a smaller, more acceptable request