J. Cultural Homogenisation and Digital Communication

1. Capitalist ideology, a specific economic system whereby there is a distinct ___ ___ who extract profit from the workers, where people are driven by the need to ___ ___

• This comes with a particular set of ideas about ___, ___ and ___, all of which are shaped to perpetuate the ___ ___

1. Capitalist ideology, a specific economic system whereby there is a distinct ruling class who extract profit from the workers, where people are driven by the need to make profit

• This comes with a particular set of ideas about relationships, inheritance and education, all of which are shaped to perpetuate the economic system

2. Patriarchal ideology, a set of ideas which support the view that ___ ___ over women in all areas of life

2. Patriarchal ideology, a set of ideas which support the view that men dominate over women in all areas of life

3. Consumerism being central, people’s identities are increasingly shaped by ___ ___ they choose to buy, with an emphasis on buying ___ ___ as a signifier of status

3. Consumerism being central, people’s identities are increasingly shaped by the products they choose to buy, with an emphasis on buying expensive items as a signifier of status

4. Secular ideas, western society has significant rates of ___ and an increasingly ___ ___ world view

4. Secular ideas, western society has significant rates of secularisation and an increasingly rational scientific world view

5. Increased individualism, increased emphasis on individual wishes and priorities over ___ or ___ ___

5. Increased individualism, increased emphasis on individual wishes and priorities over societal or communal expectations

1. Computer software is not localised, therefore programs such as ___ ___ reflect westernised ways of thinking

1. Computer software is not localised, therefore programs such as Microsoft Word reflect westernised ways of thinking

1E. Microsoft is geared to ___ ___ speaking market

• Assumptions are made about organising ___ ___, ___, ___, and so on

1E. Microsoft is geared to US English speaking market

• Assumptions are made about organising written work, dates, style, and so on

2. Advertising generated by the west is ___ ___

2. Advertising generated by the west is broadcast globally

2E. Ideas are spread about what is ___ and ___

• Particular sporting events or products get ___ ___ from western companies who can afford ___ ___ for advertising therefore increasing their sales and becoming more powerful

2E. Ideas are spread about what is desirable and acceptable

• Particular sporting events or products get greater exposure from western companies who can afford bigger budgets for advertising therefore increasing their sales and becoming more powerful

3. Antisocial behaviour on the internet is creating a universal ___ ___ of harm against others which may reflect western ideas about ___ and ___

3. Antisocial behaviour on the internet is creating a universal global redefinition of harm against others which may reflect western ideas about morality and deviance

3E. Antisocial behaviour on the internet includes unauthorised access to people’s information online, launching of ___, ___ and ___

3E. Antisocial behaviour on the internet includes unauthorised access to people’s information online, launching of viruses, racism and harassment

4. Digital communication does not have the same rules about ___ ___ and ___ that are usually entrenched within local cultures, the rise of digital communication is ___ ___

4. Digital communication does not have the same rules about moral guidance and ethics that are usually entrenched within local cultures, the rise of digital communication is largely unregulated

4E. Some countries in the middle east (such as Egypt) wanted to prevent access to western ___ ___ which they saw as threatening their ___ ___ and ___

4E. Some countries in the middle east (such as Egypt) wanted to prevent access to western liberalist ideas which they saw as threatening their cultural practices and beliefs

Mohammadi (1996) argues that the simple image of western media and ___ ___ over all of the rest of the world is exaggerated and ignores important ___ ___ that occur between different cultures.

Mohammadi (1996) argues that the simple image of western media and cultural domination over all of the rest of the world is exaggerated and ignores important complex interactions that occur between different cultures.

Giddens (1991) argues that a process of ‘___ ___’ is taking place, where it is not the western powers dominating over ___ ___ groups culturally, but the other way around.

Giddens (1991) argues that a process of ‘reverse colonisation’ is taking place, where it is not the western powers dominating over less powerful groups culturally, but the other way around.

Croteau and Hoynes (1997) argues that global digital media companies have been forced to take into account ___ and adapt their material ___ linking with local partners or people in order to make sure that their companies ___ and ___.

Croteau and Hoynes (1997) argues that global digital media companies have been forced to take into account practices and adapt their material accordingly linking with local partners or people in order to make sure that their companies grow and succeed.