1/5
Sensory register
Iconic and echoic stores
very brief duration
high capacity
unprocessed coding that is modality specific
Transfer to STM through attention
Short term memory
Limited capacity- 7+-2
Limited duration (18 seconds)
Mainly acoustic coding
Transfer to LTM by maintenance rehearsal
Long term memory
Unlimited capacity and duration for lifetime
permanent memory store
Mainly semantic coding
Back to STM through retrieval
More than one STM store ☹
Studies of amnesia (e.g. KF) show auditory recall was better than visual
MSM is wrong to claim just one STM store
Research support for different stores 🙂
Baddeley found we mix up acoustically similar words
But mix up semantically similar words when we use our LTMs
Supports the view of the MSM that the two memory stores are independent