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memory
the persistence of learning over time through the encoding, storage, and retrieval of information
what are the three retention measures that are evidence that learning persists?
recall, recognition, relearning
recall
retrieving information that is not currently in your conscious awareness but that was learned at an earlier time
ex. fill in the blank question
recognition
a measure of memory in which the person identifies items previously learned
ex. multiple choice question
relearning
learning something more quickly when you learn it a second or later time
ex. reviewing coursework to prep for a final exam
what are the three things we must do in order to remember according to the human memory information-processing model?
1. encode to get info into our brain
2. store to retain that info
3. retrieve to later get the info back out
encoding
the process of getting information into the memory system
storage
the process of retaining encoded information over time
retrieval
the process of getting information out of memory storage
parallel processing
processing many aspects of a stimulus or problem simultaneously (some unconsciously)
What is the information-processing paradigm?
It's a model that compares human memory to a computer, explaining how we encode, store, and retrieve information through stages like sensory memory, short-term memory, and long-term memory.
What are the three stages of the Atkinson and Shiffrin information-processing model of memory?
1. Sensory memory - first recording of to-be remembered information (fleeting, brief)
2. Short-term memory - processing of information, encoded through rehearsal (stored or forgotten)
3. long-term memory - information is moved here for later retrieval (permanent, limitless)
sensory memory
the immediate, very brief recording of sensory information in the memory system
short-term memory
briefly activated memory of a few items (such as digits of a phone number while calling) that is later stored or forgotten
long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
permastore
lifetime retention of something
ex. remembering the names of the kids from your high school 30yrs later
working memory
newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
What two factors influence working memory?
Working memory is influenced by both nature (genetic/biological factors) and nurture (environmental experiences and learning).
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings (produces implicit memories)
effortful processing
encoding that requires attention and conscious effort (encode many explicit memories consciously through this)
implicit (nondeclarative) memory
retention of learned skills (how to ride a bike) or classically conditioned associations (reaction to dentists office) independent of conscious recollection.
explicit (declarative) memory
memory of facts and experiences that one can consciously know and "declare" (requires attention + effort)
ex. recalling a personal memory like ur high school graduation ceremony
Which brain areas process implicit vs. explicit memory?
Implicit: cerebellum and basal ganglia
Explicit: hippocampus and frontal lobes
episodic memory
explicit memory of personally experienced events
ex. family holidays
semantic memory
explicit memory of facts and general knowledge
ex. psychology concepts
What three types of information do we automatically process without conscious effort? (besides learned skills + classical conditioning)
1. space: we remember where information appears (like where something is on a page).
2. time: we keep track of the sequence of events (helps us retrace our steps).
3. frequency: we subconsciously count how often things happen
iconic (EYE-conic) memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second.
What was George Sperling's iconic memory experiment?
He flashed a grid of letters on a screen for 1/20 of a second. Participants could recall only a few letters, but when cued to report a specific row immediately after, they could recall it perfectly showing that all information was momentarily available in sensory memory.
echoic (ECHO-ic) memory
a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds.
What did George Miller's research reveal about short-term memory capacity?
He found that people can store about seven bits of information (give or take two) in short-term memory, such as seven digits, six letters, or five words (if nothing distracts us)
chunking
organizing items into familiar, manageable units; often occurs automatically
mnemonics
memory aids, especially those techniques that use vivid imagery and organizational devices
ex. ROYGBIV
hierarchies
organizing knowledge into few broad concepts divided and subdivided into narrower concepts and facts
ex. organizing animals -> mammals -> dogs
Method of Loci
use of familiar locations as cues to recall items that have been associated with them
spacing effect
tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
massed practice (cramming)
practice that can produce speedy, short term learning and high feelings of confidence
serial position effect
our tendency to recall best the last (a recency effect) and first items (a primacy effect) in a list
Who was Hermann Ebbinghaus, and what were his major findings?
German memory researcher who discovered the forgetting curve (memory fades quickly, then levels off), the spacing effect (repetition over time improves memory), and helped inspire the serial position effect (our tendency to remember the first and last items in a list best)
testing effect
enhanced memory after retrieving, rather than simply rereading, information (repeated self-testing)
shallow processing
encoding on a basic level based on the structure or appearance of words
ex. rereading a chapter w/o engaging with the material
deep processing
encoding semantically, based on the meaning of the words; tends to yield the best retention
ex. remembering "puppy" by thinking about how playful and cute puppies are
hippocampus
a neural center located in the limbic system; helps process explicit (conscious) memories - of facts and events - for storage
How do the left and right frontal lobes process different types of memories?
The left frontal lobe is more active when recalling facts, language, and logical information, while the right frontal lobe is more involved in retrieving visual scenes, emotions, and spatial memories.
memory consolidation
the neural storage of a long-term memory; memories migrating from hippocampus to cortex (supported by sleep)
flashbulb memory
a clear memory of an emotionally significant moment or event (noteworthy for their vividness and our confidence in them)
long-term potentiation (LTP)
an increase in a synapse's firing potential after brief, rapid stimulation (neural basis for learning and memory)
who was William James and what was his contribution to psychology?
the process that our associations are activated without our awareness, referred to as priming
priming
the activation, often unconsciously, of certain associations, thus predisposing one's perception, memory, or response
ex. thinking of the sky after hearing the word blue
encoding specificity principle
the idea that cues and contexts specific to a particular memory will be most effective in helping us recall it
context dependent memory
theory that information learned in a particular situation/place is better remembered when in that same situation/place
ex. visiting ur childhood home and old memories surface
state dependent memory
theory of mind (e.g., depressed, happy, somber) is more easily recalled when in that same state of mind
ex. if u hide money drunk u can only find it if u get drunk again
mood-dependent memory
the tendency to recall experiences that are consistent with one's current good or bad mood
anterograde amnesia
an inability to form new memories (remembering past, but can't form new memories)
retrograde amnesia
an inability to retrieve information from one's past (unable to remember the past, but can form new memories)
proactive (forward-acting) interference
the disruptive effect of prior learning on the recall of new information
ex. you can't remember ur new phone number because ur old number keeps coming to mind
retroactive (backward-acting) interference
the disruptive effect of new learning on the recall of old information
ex. a student struggling to recall old info for a final bc they learned new material
repression (Sigmund Freud)
the basic defense mechanism that banishes from consciousness anxiety-arousing thoughts, feelings, and memories
- lingers and can retrieved by some later cue or during therapy
- central to his psychoanalytical theory of personality
reconsolidation
a process in which previously stored memories, when retrieved, are potentially altered before being stored again
Who is Elizabeth Loftus and what is she known for?
cognitive psychologist known for her research that memory is constructive, the fallibility of human memory and how its distorted + influenced by external info.
- profound impact on the legal system (eyewitness testimony)
cognitive interview technique
method used to enhance eyewitness memory by using strategies such as reinstating context, encouraging detailed reporting, and recalling events in different orders
misinformation effect
incorporating misleading information into one's memory of an event (so powerful that it can influence later attitudes + behaviors)
source amnesia (misattribution)
faulty memory for how, when, or where information was learned or imagined (at the heart of many false memories)
ex. misremembering where you learned a piece of information (thinking you heard it from a friend) when you read it in an article
deja vu
that eerie sense that "I've experienced this before." Cues from the current situation may subconsciously trigger retrieval of an earlier experience.
- explained by source amnesia bc it forces us to do our best to make sense of an odd situation
Cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
Metacognition
awareness and understanding of one's own thought processes.
concept
a mental grouping of similar objects, events, ideas, or people
conjunctive concept
a class of objects that have two or more features in common
ex. motorcycle (a vehicle that is and has 2 wheels, an engine, and handlebars)
relational concept
a concept defined by the relationship between features of an object or between an object and its surroundings
ex. "under" and "on" to understand directions
disjunctive concept
a concept defined by the presence of at least one of several possible features (either-or concept)
ex. "fruit" is defined as either an apple, banana, or orange. If it's any one of these, it's considered a fruit.
prototype
a mental image or best example of a category (often learn concepts through prototypes)
cognitive complexity
the ability to construct a variety of frameworks for viewing an issue
- More complex thinkers can influence others more easily.
- Most people use 5-50 descriptors for someone/concept.
- Technology can make complex thinking harder.
- Used in business for hiring, sales, and pitching.
trial and error
A problem-solving strategy that involves attempting different solutions and eliminating those that do not work.
Algorithm
A methodical, logical rule or procedure that guarantees solving a particular problem (trying every possible solution)
- time consuming + costly but guarantees results
heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently
- speedier but more error prone and can lead us astray
Who was Wolfgang Köhler and what was his contribution to psychology?
Psychologist who studied insight learning in chimpanzees; showed that problem-solving can occur suddenly, not just through trial and error
- Chimps stacked boxes to reach bananas, demonstrating sudden understanding.
insight
a sudden realization of a problem's solution; contrasts with strategy-based solutions
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
ex. person who believes one political party is always right and only pays attention to stories that support that view while ignoring stories that challenge it
fixation
in cognition, the inability to see a problem from a new perspective; an obstacle to problem solving
function fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
- brick test: participants struggle to use a brick in a new way, like propping up a candle instead of just thinking of it as a weight.
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
ex. pulling a "push" door handle bc that's ur used to
overconfidence
the tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments.
belief perseverance
clinging to one's initial conceptions after the basis on which they were formed has been discredited
ex. holding onto a belief even when presented with evidence that contradicts it
who were Amos Tversky and Daniel Kahneman and what was their contribution to psychology?
Psychologists who studied heuristics and biases in decision-making, showing how people often rely on mental shortcuts (like availability and representativeness) that can lead to errors.
representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes (may lead us to ignore other relevant info)
ex. a quiet person is assumed to be a librarian
availability heuristic
making a decision based on the answer that most easily comes to mind (tend to ignore the base rate - how often it happens or if we can actually think of an example of it)
ex. fear of shark attacks after seeing the news
intuition
an effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoning
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
ex. half full vs. half empty
nudge
framing choices in a way that encourages people to make beneficial decisions
ex. placing healthier food options at eye level in a cafeteria, making them more visible and more likely to be chosen
creativity
the ability to produce new and valuable ideas
covergent thinking
narrowing the available problem solutions to determine the single best solution
divergent thinking
expanding the number of possible problem solutions; creative thinking that diverges in different directions
Sternberg's Five Components of Creativity
1. Expertise: Knowledge for building ideas.
2. Imaginative Thinking: Seeing things in new ways.
3. Venturesome Personality: Risk-taking and perseverance.
4. Intrinsic Motivation: Driven by interest, not rewards.
5. Creative Environment: Supportive surroundings for innovation.
language
our spoken, written, or signed words and the ways we combine them to communicate meaning
the three basic building blocks of language are...
1. phonemes
2. morphemes
3. grammar
Phoneme
in language, the smallest distinctive sound unit
ex. /b/ vs. /p/ in "bat" vs. "pat."
Morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix)
ex. "un-" + "happy" = "unhappy."
grammar
a system set of rules that enables us to communicate with and understand others
Semantics
language's set of rules for deriving meaning from words and sounds
ex. "dogs bark" means dogs make noise
Syntax
set of rules for combining words into grammatically sensible sentences
ex. "I ate the cake" is correct syntax; "Cake the ate I" is not
who was Noam Chomsky and what was his contribution to language development?
Linguist who proposed Universal Grammar—the idea that humans are born with an innate set of grammatical rules common to all languages, enabling natural language learning.