DIASS: DISCIPLINE OF COMMUNICATION

DISCIPLINE OF COMMUNICATION

• Focuses on how humans use verbal and non-verbal messages to create meaning in various settings (from 2 persons, groups, mass audiences across nations using a divers sets of networks and media.

• The Discipline

  • is especially interested in the influence of those messages in human behavior

as a discipline, it includes the study of communication in:

1.  Interpersonal Relationships

2.  Administration

3.  Cultures

4.  Linguistic Theory & Criticism

5.  Performance Studies

6.  Argumentation & Persuasion

7.  Technologically facilitated communication

8.  Popular Culture

Communication

• focuses on the process of clearly expressing & understanding ideas in written, verbal, nonverbal & multimodal forms.

Auditory means of communication

• speech

• song

• tone of voice

Nonverbal means of communication

• BODY LANGUAGE

• SIGN LANGUAGE

• PARA LANGUAGE

• TOUCH

• EYE CONTACT

• MEDIA

• PICTURES

• GRAPHIC & SOUNDS

• WRITING

Mental Filter

• All message that we send/receive - are possessed by this

• This ____ or MIND SET - is forged by our family, friends, neighborhood, school & society.

Why do we communicate?

• we communicate to persuade

• we communicate in order to give/provide information

Sender

• The person who intends to convey the message with the intention of passing information & ideas to others is known as sender or communicator.

Receiver

• person who receives the message or for whom the message is meant for

• tries to understand the message in the best possible manner in achieving the desired objectives.

Message

• It is the SUBJECT MATTER (topic/content) of the communication.

• This may be an opinion, attitude, feelings, views, orders or suggestions.

Channel

• The person interested in communicating has to choose the ____ for sending the required info., ideas, et cetera.

• This info. is transmitted to the receiver through certain _____ w/c may be either formal or informal.

Feedback

• It is the process of ensuring that the receiver has received the message & understood in the same sense as sender meant it.

Intrapersonal Communication

• active internal involvement of an individual in representative processing of messages.

• Individual - becomes his/her sender & receiver, providing feedback to him/herself in an ongoing interior process.

• What one hears may increase the possibility of RETENTION.

  • either for registry to short-term memory/long-term memory

• ex: day dreaming, nocturnal dreaming, lucid dreaming, speaking aloud, reading aloud, repeating what one hears, additional activities of hearing and speaking

Interpersonal Communication

• Process by which people echange information, feelings & meaning through verbal & non-verbal messages:  it’s a face-to-face communication.

Direct channel

• are those that are obvious & can be easily recognized by the receiver.

• under the direct control of the sender

Indirect channel

• are those that are subliminally/subconsciously recognized by the receiver.

• NOT under the direct control of the sender, (e.g., gut feeling, “hunches” or premonitions)

Group Communication

• Refers to the nature of communication that occurs in groups (between 3-12 individuals).

• Small group comm.

  • generally takes place in a context that mixes interpersonal comm. interactions with social clustering.

Public Communication

• It’s at the heart of our economy, society & politics.

• Studios use it to promote their films

• Politicians use it to get elected.

• Advocacies use it to promote social causes.

• IT’S A FIELD BUILT ON IDEAS & IMAGES, PERSUASION & INFORMATION

Mass Communication

• is a process in which a person, group of people, or an org. sends a message through a channel of comm. to a large group of anonymous & heterogenous people & org.

Sender of Message -  usually a professional communicator who often represents an org.

Mass Comm. - is an expensive process.

Feedback - is usually slow & indirect.

Channels of comm. - include TV, radio, social media & print.

Communication Specialist

• Also known as “Public Relations Specialists”

- they establish positive associations with public & mass media in behalf of their client.

• Employed by businesses of all sizes

- they are typically jack of all trades

- particularly good in written comm. as well

Journalism

• CORE PURPOSE OF JOURN. - is to research, document, write & present news in an honest, ethical & unbiased way.

• Although the method for reporting may be changing, the need for talented, qualified & educated journalists is NOT.

• job description - calls for hard work, ethics, quality writing & at its heart-- the desire to TELL THE TRUTH.

Broadcast Journalism

• (local news anchors, traffic & weather reporters & production crew)

Investigative Journalism

• (finding, reporting & presenting news which other people try to hide)

Photo Journalism

• (telling stories with photographs, must tell the TRUE stories & unbiased way)

Sports Journalism

• (writing & reporting for various sports, both local and international)