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Biological perspective
Explains behavior through brain processes, genetics, and physiological activity.
Evolutionary perspective
Explains behavior as adaptations shaped by natural selection to promote survival.
Psychodynamic perspective
Explains behavior by focusing on unconscious drives and early childhood experiences (Freud).
Behavioral perspective
Studies observable behavior and how it is learned through conditioning
Cognitive perspective
Examines mental processes like thinking, memory, and problem-solving.
Social-cultural perspective
Focuses on how social and cultural environments influence behavior and cognition.
Hindsight bias
The tendency to believe, after learning an outcome, that you predicted it all along (“I knew it”).
Overconfidence effect
A cognitive bias where a person's subjective confidence in their judgments is greater than their objective accuracy, often leading to overestimation of one's abilities or knowledge.
Confirmation bias
The tendency to search for, interpret, and remember information that confirms one's preconceptions, leading to statistical errors.
Peer-reviewed journals
Academic publications where experts evaluate research before it is published.
Operational definition
A precise definition of variables in terms of how they are measured or manipulated.
Naturalistic observation
Observing behavior in its natural environment without interference
Case study
In-depth study of one individual or small group
Wording effects
How question phrasing influences responses.
Hawthorne effect
When people change behavior because they know they are being observed.
Random sampling (selection)
Every member of a population has an equal chance of being chosen.
Correlation coefficient
A statistical measure that describes the strength and direction of a relationship between two variables, ranging from -1 to +1.
Scatterplot
A graphical representation using dots to display the values of two variables. It helps to visualize the correlation between them.
Positive correlation
A relationship between two variables where an increase in one variable is associated with an increase in the other and vice versa. The correlation coefficient is positive and ranges from 0 to +1.
Negative correlation
A relationship between two variables where an increase in one variable is associated with a decrease in the other. The correlation coefficient is negative and ranges from -1 to 0.
Illusory correlation
Perceiving a relationship when none exists.
Regression toward the mean
Extreme scores tend to move toward the average over time.
Experiment
A method where researchers manipulate variables to determine cause-and-effect
Random assignment
Assigning participants to groups by chance to reduce bias
Double-blind procedure
Neither participants nor researchers know who is in which group.
Placebo effect
Improvement due to belief in treatment rather than the treatment itself.
Independent variable (IV)
The factor manipulated by the researcher.
Dependent variable (DV)
The outcome measured in the experiment.
Confounding variable
A factor other than the IV that may affect the results.
Quantitative research
Uses numerical data and statistics.
Qualitative research
Uses non-numerical data (interviews, observations)
Informed consent
Participants are told enough to decide whether to participatein a study, including potential risks and benefits.
Informed assent
Agreement from minors to participate.
Confidentiality
Keeping participant information private.
Debriefing
Explaining the study after participation, especially if deception was used.
Institutional Review Board (IRB)
Committee that reviews research for ethical standards.
Measures of central tendency
Statistical measures that describe the center of a data set, including mean, median, and mode.
Mean
Average of all scores
Median
Middle score when ordered.
Mode
Most frequently occurring score.
Measures of variation
Describe spread of data.
Range
Difference between highest and lowest scores.
Standard deviation
Average distance of scores from the mean.
Effect size
Measure of the strength of a relationship or difference.
Statistical significance
Likelihood that results are not due to chance (usually p < .05).
Meta-analysis
Combines results of multiple studies to draw overall conclusions. It enhances the power of statistical analysis and can provide a more comprehensive understanding of a research topic.