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Correlation coefficient (r)
Measures strength and direction of relationship between two variables
Strong correlation
Value of r close to +1 or -1
Weak correlation
Value of r close to 0
Correlation between Courses and Wage (example)
0.765
Multicollinearity
High correlation between independent variables (X variables)
How to detect multicollinearity
Correlation between X variables is high (≈ 0.7 or higher)
VIF rule
VIF ≥ 5 indicates possible multicollinearity
Regression equation form
y = b0 + b1x1 + b2x2
Intercept (b0)
Predicted value of y when all x variables equal 0
Slope coefficient (b1 or b2)
Change in y for a one-unit increase in x while holding other variables constant
Selling price coefficient (example)
-0.00825
Ad expense coefficient (example)
0.00585
Interpretation of negative coefficient
As x increases
Interpretation of positive coefficient
As x increases
Coefficient interpretation rule
Always include "holding other variables constant"
R-squared (R²)
Percentage of variation in the dependent variable explained by independent variables
R² example
93.19%
Meaning of R²
Independent variables explain 93.19% of variation in the response variable
What R² does NOT explain
Does not explain variation in x variables
F-test (overall model)
Tests if at least one independent variable affects the dependent variable
t-test (individual variable)
Tests if a specific coefficient is significantly different from 0
Significance rule
If p-value < 0.05
Example p-values
0.000
Regression hypothesis (null)
H0: βi = 0
Regression hypothesis (alternative)
H1: βi ≠ 0
Confidence interval (CI)
Estimates the average value of the response variable
Prediction interval (PI)
Estimates the value for an individual observation
Difference between CI and PI
CI = average
Example CI interpretation
Average sales will be between 8.35 and 12.40 units
Correct CI wording
"average sales for all months"
Incorrect CI wording
"randomly selected month"
Extrapolation
Making predictions outside the range of observed data
Extrapolation rule
Predictions outside data range are unreliable
Example extrapolation case
Selling price = 2100 is outside observed range
Regression constant meaning
Point where regression line crosses y-axis
Coefficient meaning (selling price)
Sales decrease by 0.00825 units for each $1 increase in price
Coefficient meaning (ad expense)
Sales increase by 0.00585 units for each $1 increase in ad expense
Model significance
Determined using F-test p-value
When model is significant
When F-test p-value < 0.05
When variable is significant
When t-test p-value < 0.05
Standard error (S)
Measures typical prediction error
Good model indicator
High R² and low standard error
Key regression rule
Always interpret coefficients in context of holding other variables constant
Quick exam trick (R²)
Think "percent of variation explained"
Quick exam trick (CI vs PI)
CI = average
Quick exam trick (sign of coefficient)
Positive = increase