Extended Self in the Digital World: Belk (2013)

These flashcards cover key concepts from Belk's (2013) discussion of the extended self in the digital world, including theoretical foundations, digital possessions, and critiques of the framework.

What is the concept of the extended self introduced by Belk (1988)?

The extended self posits that possessions become part of who we are and play a role in consumer identity.

How does Belk (2013) extend the concept of the extended self?

Belk extends the concept to digital contexts, arguing that consumers construct their identity through digital possessions.

What role does digitalisation play in reshaping identity according to Belk (2013)?

Digitalisation alters ownership, self-expression, and social validation, reshaping how identity is constructed.

What are digital possessions as per Belk (2013)?

Digital possessions include elements like social media profiles, avatars, and playlists that lack physical materiality but hold symbolic meaning.

What does Belk mean by 'psychological ownership' in the context of digital possessions?

Consumers may feel a strong sense of ownership over digital possessions despite lacking legal ownership.

How does the concept of the digital self challenge traditional notions of identity?

Digital environments allow for multiple identities that are situationally shaped, challenging the idea of a single stable identity.

What are the mechanisms of social validation in digital contexts?

Likes, comments, and shares act as social validation that reinforces certain identity expressions and influence identity performance.

What is a major critique of Belk's (2013) framework regarding consumer agency?

Belk's framework may overemphasize consumer agency while underestimating the power and influence of digital platforms and algorithms.

What limitations exist in Belk's understanding of the digital extended self?

It reflects a Western individualistic view and may not account for cultural differences or the habitual nature of much online behaviour.

What is the conclusion regarding the relevance of Belk's extended self in the digital world?

While valuable, Belk's framework must adapt to acknowledge fragmentation and social mediation influences in digital identity.