main assumptions of approaches

biological assumption 1

behaviour, cognitions and emotions can be explained in terms of the working of the brain and the effects of hormones, genetics and evolution

biological assumption 2

similarties and differences between people can be understood in terms biological factors and its interactions with other factors

cognitive assumption 1

information are processed through the same route for all humans, input - process - output, similar to how a computer process information

cognitive assumption 2

people have individual differences in their cognitivie processing, such as attention, language, thinking & memory. these processes can also help to explain behaviour & emotions

learning assumption 1

we all begin life as a blank slate. experiences and interactions with the environment shape 9our behaviour and these changes are directly observable

learning assumption 2

we learn through the processes of operant conditioning, classical conditioning and social learning. this can be understood using the stimulus-responses model

social assumption 1

behaviour, cognitions and emotions are influences by social contexts, social environments and groups

social assumption 2

behaviours, cognitions and emotions are influenced by the actual, implied or imagined presence of others