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Quantitative and qualitative data
Quantitative Data: Numerical data that can be measured and statistically analyzed and can be easily generalized to form a law of behavior. Used By: Positivists who aim to find patterns and test hypotheses.
Qualitative Data: Descriptive and verbal in-depth data that explores meanings and experiences. Examples: Used By: Interpretivists who focus on understanding social action.
Primary and secondary data
Primary data
Definition data collected firsthand by the researcher for a specific purpose
Example: interviews, questionnaires and experiments
Pros: Tailored to the research questions up to date
Cons: time consuming and costly
Secondary data:
Definition: Data previously collected by someone else
Example: government statistics, media articles and pervious research
Pros: quick, cheap often large scale
Cons: May be outdated, not exactly relevant to current research.
Consensus theory
Society is based on shared norms and values which maintains social order
They view society as stable, harmonious and help together by agreement
Example:
Functionalism
The new right
Research methods they preferred:
Quantitate method such as social survey, strutted interviews and official statistics
Chosen for their reliability, generalisability, and objectivity (positivist approach)
Conflict theories
Society is made up of groups in conflict, often due to inequality and power struggles
See the society unstable, marked by tension, oppressed and domination
Examples
Marxism (class conflict)
Feminist (gender inequality)
Research methods they preferred
mix of quantative and qualitative data
Field experiments, official statistics but also unstructured interviews and documents
Often chosen to expose inequality or highlights exploitation
Social action theories - Max Webber
Focuses on the individual actions, meaning and interaction in shaping society
They view society as constructed from the bottom up through everyday behaviour
Examples:
symbolic interactionism
Weberian sociology
Research methods preferred
qualitative data like instructed interviews, ppt observations and personal documents
Emphasise validity, verstehen (true meaning) and exploring lived experiences
Research method design: Hypothetico- deduction model
When producing research, sociologists must think about 5 key things:
Reliability - whether the research can be completed again in the future and yield similar results
Representativeness - the extent to which the sample used in the research represents the overall population
Generalisability - the extent to which the findings can be applied to the target population
Validity -whether the research provides a true picture for what is being studied
Objectivity - research is objective when all personal and emotional bias has been completely removed from it, including how the questions may be asked in an interview and how findings are interpreted
Research methods
Social Surveys
Explanation: Structured questionnaires, designed to collect info from large samples
Strengths:
Easy to generalise
High reliability
Weaknesses:
Provides no meaning behind behaviour
Participants may not understand a question
Structured Interview
Explanation: Social surveys read out face-to-face or over the phone
Strengths:
High reliability
Weaknesses:
Provides no meaning behind behaviour
Unstructured Interview
Explanation: Guided conversation with open questions, flexed by answers given
Strengths:
High validity
Weaknesses:
Low reliability
Participant Observation
Explanation: Researcher joins group to study them
Strengths:
High validity
Covert = more truthful results
Weaknesses:
Covert = ethical issues with informed consent
Overt = Hawthorne effect (change their behaviour as they know they are being watched)
Non-Participant Observation
Explanation: Researcher observes group from a distance
Strengths:
High reliability (usually more structured)
Weaknesses:
Ethical issues surrounding informed consent
Experiments
Explanation: Measure impact of one variable on another to establish cause and effect
Strengths:
Lab = high validity
Field = more natural behaviour
Weaknesses:
Low reliability
Field = ethical issues
Personal Documents
Explanation: Secondary data from diaries, letters, blogs
Strengths:
In-depth meaning behind behaviour
Weaknesses:
Hard to generalise to wider population
Soft stats = subjective
Official Statistics
Explanation: Secondary data collected by government
Strengths:
Hard stats = objective
Reliable
Weaknesses:
May not directly relate to research questions |
Positivism
Positivism
Assumes society has objective social facts
Society exerts influence on its members
Uses quantitative data (numbers and statistics)
Research is objective and value-free
Takes a macro approach - looks at large-scale social structures
Researchers should remain detached from subjects
Focuses on reliability - consistency and replicability
Favorable methods: questionnaires, structured interviews, experiments
Interpretivism
Believes reality is constructed by individuals
Our actions come from personal meanings, not just external forces
Uses qualitative data (words, meanings, experiences
Research is subjective and shaped by the
researcher's understanding
Takes a micro approach - focuses on
individuals or small groups
Researchers should build rapport and
empathy
Focuses on validity - getting an in-depth,
truthful understanding
• Favorable methods: unstructured interviews, ethnography, participant observation
Research method linked with education
Social Surveys (e.g. questionnaires) Used for: Measuring student attainment, teacher expectations, bullying, parental attitudes.
Strengths: Quick, cheap, good for large samples; useful for comparing across schools.
Weaknesses: Lacks depth, students may not understand questions, low validity.
Interviews (Structured & Unstructured) Used for: Understanding teacher-student interactions, labelling, career aspirations.
Structured: Reliable and easy to repeat. But may feel formal/intimidating in school context.
Unstructured: Builds rapport (trust) ; good for sensitive topics like racism or pressure. But time-consuming and harder to analyse.
Observations (Participant & Non-participant) Used for: Studying classroom behaviour, pupil subcultures, teacher labelling.
Strengths: High validity - captures natural behaviour.
Weaknesses: Hawthorne effect, ethical issues (especially with covert observation), difficult access.
Official Statistics used for: Exam performance, truancy rates, exclusions, free school meal eligibility.
Strengths: Readily available, allows for trends and comparisons.
Weaknesses: May lack context or detail; definitions can vary between schools.
Documents (e.g. school reports, policy documents) Used for: Analysing school policies, league tables, historical education trends.
Strengths: In-depth insight into institutional practices.
Weaknesses: Access can be limited; authenticity and credibility can be hard to judge.
Problems when conducting research
Theoretical issues
Validity: dies the method produce a true, in-depth picture of social reality
Reliability: Can the research be repeated and produce the same results
Representativeness: Is the sample typical of the wider population
Methodological perspective:
positivist preference quantitative, reliable, large-scale data
interpretivists prefer qualitative, valid, in depth data.
Ethical issues
Informed consent: Ppt must agree to take part with full knowledge
Confidentiality: Data must kept private and anonymous
Protected from harm: Ppt should not be harmed
Deception: Misleading ppt is generally discouraged unless justified
Right to with draw: Ppt must be able to leave the study at any point
Practical issues
Time and cost: Some methods are more expensive or time consuming than other.
Access: Gaining access to certain groups (e.g. gangs, elite professionals may be difficult
Skills of the researcher: Interviews and observations require strong interpersonal skills
Funding: The research method may depend on who’s funding the study.
Subject matter: Sensitive topics may limit what can be studied or how.
Modernity v Postmodernity
Modern Society (1650-1950)
Focus on production and industrial labour
Dominated by heavy capitalism
Nuclear family seen as the norm
Identities based on class and gender
Media reflects reality
Strong institutions (e.g., family, state, religion) hold power
Belief in science, progress, and truth Grand narratives explain society (e.g.,
Marxism, Functionalism)
Education socialises and prepares for work
Postmodern Society (1950-Present)
Focus on service sector and consumerism
Characterised by disorganised capitalism (flexible, globalised)
Greater diversity in family structures
Fluid identities, shaped by choice and culture Media creates hyperreality (Baudrillard)
Decline of traditional institutions and authority
Skepticism of grand narratives (Lyotard)
Knowledge is judged by usefulness, not truth
Education is marketised, shaped by consumer choice
OBJECTIVE AND SUBJECTIVE
Objectivity
Based on observable, measurable facts.
Free from personal bias or emotions.
Aims for neutrality and consistency.
Common in positivist research.
Example: Using statistical data to measure crime rates.
Subjectivity
Based on personal feelings, opinions, or experiences.
Influenced by individual perspectives.
Emphasizes understanding meanings and context.
Common in interpretivist research.
Example: Exploring personal experiences of crime through interviews.