Entrepreneurship and Business Analysis Lecture Notes

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Comprehensive practice vocabulary flashcards covering basic entrepreneurship concepts, strategic analysis tools (SWOT, PEST), SMEDA functions, and market fundamentals.

Last updated 11:38 AM on 6/12/26
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50 Terms

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entreprendre

The French root of the term 'entrepreneurship,' meaning 'to undertake.'

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Entrepreneurship

The process of identifying, creating, and pursuing opportunities to develop new products, services, or businesses.

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Entrepreneurs

Individuals who possess the vision, risk-taking appetite, and determination to transform ideas into tangible ventures.

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Industrial Revolution

A historical turning point where entrepreneurship became synonymous with innovation and economic progress.

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Entrepreneurial Characteristics

A unique set of traits involving creativity, resilience, and a penchant for risk-taking.

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Ideation

The first stage of the entrepreneurial journey, followed by opportunity recognition and strategic planning.

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Venture Diversity

The range of entrepreneurial forms, from small startups to large-scale enterprises.

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Entrepreneurial Skill Set

A diverse combination of leadership, financial acumen, and effective communication skills.

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Innovation

The central driving force of entrepreneurship that addresses unmet market needs through novel ideas.

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Resource Management

The ability to efficiently allocate finances, time, and human capital, especially during formative venture stages.

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Economic Growth

A result of entrepreneurship achieved by fostering innovation, increasing productivity, and creating jobs.

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Wealth Creation

An outcome of successful entrepreneurship that benefits the entrepreneur, stakeholders, investors, and the community.

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SMEDA

The Small and Medium Enterprises Development Authority, established to facilitate the growth of SMEs.

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Business Development Services

SMEDA offerings such as business planning, feasibility studies, and skill development programs.

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Policy Advocacy

A function of SMEDA where it engages with policymakers to promote a favorable business environment for SMEs.

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Access to Finance

SMEDA’s role in connecting SMEs with financial institutions and guiding them on securing funding.

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Market Development

Supporting SMEs through market research, trade facilitation, and networking opportunities to expand reach.

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Skill Enhancement

Training and capacity-building programs offered by SMEDA to empower entrepreneurs with operational knowledge.

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SWOT Analysis

A strategic planning tool developed in the 1960s1960\text{s} by Albert S. Humphrey at the Stanford Research Institute.

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SOFT Analysis

The original name of the strategic planning method that later evolved into SWOT Analysis.

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Strengths

Internal positive attributes and capabilities, such as a strong brand or skilled workforce, that provide a competitive advantage.

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Weaknesses

Internal factors that hinder performance or put an entity at a disadvantage.

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Opportunities

External factors that can be leveraged to an entity's advantage for growth and development.

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Threats

External factors that pose challenges or risks to an entity and require risk management strategies.

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PEST Analysis

A strategic tool analyzing Political, Economic, Social, and Technological factors, emerging in the 1960s1960\text{s} and 1970s1970\text{s}.

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ETPS

The initial acronym for PEST Analysis, standing for Economic, Technical, Political, and Social factors.

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Political Factors

External influences including government stability, tax policies, trade regulations, and political ideologies.

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Economic Factors

External influences such as inflation rates, exchange rates, interest rates, and unemployment rates.

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Social Factors

Societal trends including demographic shifts, cultural attitudes, lifestyle choices, and education levels.

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Technological Factors

External influences like research and development (R&D) capabilities, automation, and intellectual property protection.

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Portfolio Business

A collection of diverse ventures managed by a single entity to achieve market exposure and risk mitigation.

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Diversification

The intentional spreading of holdings across various industries or regions to reduce reliance on a single venture.

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Synergy

Where the strengths of one business unit complement the weaknesses of another within a portfolio.

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Active Portfolio Management

The regular assessment/adjustment of business units based on performance, market trends, and divestment options.

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Exit Strategies

Well-defined plans for underperforming ventures, including divestment, mergers, or closures.

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Lack of Funding

One of the biggest hurdles for startups, often relying on personal savings or friends and family.

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Market

A physical or virtual place where people exchange goods and services.

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Over-the-counter (OTC) markets

Markets where securities are traded directly between buyers and sellers rather than on an exchange.

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Futures Markets

Markets for contracts obligating the trade of a commodity or financial instrument at a set price on a future date.

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Supply and Demand

The market forces that interact to determine the price of a good or service.

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Perfect Competition

A market structure with many buyers and sellers where no single firm has a significant market share.

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Oligopoly

A market structure where a few firms control a large share of the market.

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Monopolistic Competition

A market structure where many firms sell differentiated products.

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Demographics

The study of human populations, including size, growth, distribution, and composition such as age or race.

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Censuses

Large-scale surveys conducted by governments to collect data on an entire population.

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FMCG

Fast-moving consumer goods; non-durable products sold quickly at a relatively low cost, such as food or toiletries.

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Product Turnover

A characteristic of FMCGs referring to the speed and volume at which products are sold.

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Warranty

A legally binding written contract by a manufacturer to repair or replace a defective product.

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Guarantee

A general written or oral promise that something is true or will perform as expected, covering performance or satisfaction.

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Antitrust laws

Regulations designed to prevent monopolies and oligopolies from abusing their market power.