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Descriptive norms
how people actually behave
Injunctive/prescriptive norms
how one should behave
tight vs loose norms
tight less room for deviance
dynamic vs static norm
dynamic shows how norms are chaning vs static is stat rn. incr in eating meat vs 30%eat meat
Informational influence
agree driven by desire to be write and others might know more
Normative influence
agree driven by desire to be liked and fit in
Mimicry (ideomotor action and liking)
automatic/nonconcious. engage in mentally accessable behavior and incr liking of others
sheif autokinetic study
conform to estimated amount of dot movement
Asch line studies
conform to wrong length line
Factors for comformity
Group size, unanimity, cohesion, status, public response, public commitment, culture
Negitive state relief (compliance)
incr action to hlep mood of others when self distress
Reason, norm, and emotion based approaches to compliance
logic, social standards, or emotional
factors that incr and decr obediance
reactance- do opposite when freedom of choice threatened
asserting uniqueness-
minority influence- some disent inspires more
attachment theory
secure-reiable avoidant-unavalible, anxious-undependable
social exchange theory
people make relationship decisions by weighing costs and benefits
equity theory
we are motivated by fairness in relationships
communal and exchange relationships
communal for feelings of closeness and long term but exchange only recipocity
functional distance
closeness in terms of interaction opertunities
mere exposure effect
like things exposed to more
Halo effect
attractive people thought to have positive characteristics
contrast effect for self and others
exposore to attractive others leds us to see others/us as less atrractive
matching hypothesis
tendancy to match with those with similar attractivenes
maximization and equalization strategies of similarity
maximize similar-
balence theory, self-verification, reciprocity, phantom other techique where we prefer those who match personality
equalization- balence sililarity and difference
completementay hypothesis
no evidence that opposites attract
sternberg’s Triangular Theory of Love
Passion (infatuation), intimacy (liking), and commitment (empty love)
romantic=passion + intimacy
compassionate=intimacy +commitmen
fatuous love= passion + commit
all 3= consumate love
the investment model of commitment
more commit to satifaction, investmen, and few alternative partners
the four horsemen of the apocalyse
Contempt, criticism, stonewalling, defensiveness (contempt most strongly)
sterotype content model
made up of warmth and competance
subtyping
compensatory steroytpe. those who disconfirm stertoype are seen as exceptions
modern racism
implicit racism
benovelent sexism
subjectly positive evaluations that undermine agency
schema theory of prejudice
Paired distinctiveness & illusory correlation
outgroup homogenetity effect
outgroup members more similar to each other than ingroup
minimal groups
not real groups still have impact on bias
social identity theory
our identities based on own group membership
basking in reflecting glory- of ingroup member sucess
cutting off reflected failure- with ingroup failures
outgroup denigration- hostility to outgroup
system justification theory
people get what they deserve. endorsed by rich and poor
social dominance theory
people naturally form and mainatin hierachies
realistic group conflict theory
robber cave-campers divided until pull bus together
superordinate goals- need cooperation and common goal
concelable stigma
consele an identiyt that makes you a target
sterotype threat
when facing negitive sterotype fear will verify the stertoype
shooter bias
racial bias over shoot or not shoot
minimal group paradigm
meaningless group still make inpact and favor ingroup
social facilitaiton
presentse of others affect performance
social inhibition
presense of others decr performance
zajonc’s social facilitation/presence of others model
presense of others inpacts performance
Evaluation apprehension hypothesis
concern about judged incr arousal
Mere presence of others hypothesis
others presence signals alert and arousal
Distraction-conflict hypothesis
conflict of distraction of others and the task incr arousal
social loafing
less effort in group when pooling contribution
Approach/inhibition theory of groups
high power means approach and risk vs low power safe and inhibit
Types of diversity
informational, social category, value
Group polarization
more extreme opinions after group
Deindividuation
loss of id to group
Wisdom of the crowd
combined answers to questions better than invd ansers
Groupthink
decr judgement by working towards concenus.
types of aggression
● Hostile aggression ● Instrumental aggression ● Relational aggression
bobo doll
children mirror agression
weapons effect
weapons around incr agressive
Frustration-aggression hypothesis
block goal driven behavior leds to agression
Scapegoat theory
frustration towards easy target
social rejection and aggression
powerful threat treated like pain in brain
Culture of honor
agressive to defend reputation
individual and situational factors that increase or decrease aggression
Provocation ● Ambient temperature ● Alcohol ● Income inequality
how to reduce agression
Not good evidence ○ Censorship ○ Catharsis ○ Heat reduction
● Good evidence ○ Complex vs. right/wrong thinking ○ Communication ○ Reconciliation
egoistic helping
increase own welfare
kin selection
more likely to help those genetic related
recipocal altruism
help those who help us
negitve state relief
someone else distress feel bad so help
Bystander Intervention Model
○ Steps
■ Notice the event ■
Interpret help is needed
■ Take responsibility
■ Knowing how/deciding to help
○ Obstacles
■ Distraction
■ Pluralistic Ignorance ■
Feelings of Incompetence /Lack of Knowledge ■
Diffusion of Responsibility
■ Costs Exceed Rewards
Pluralistic Ignorance
misconception of group norm
Diffusion of Responsibility
more people dilute likely to help
Rumination
intrusice and repetative thoughts
Catastrophizing
overempathize negitive part of event
Problem-focused coping
try to stop stressor
Emotion-focused coping
control emo response to stress
self distancing (stress)
view experience as an observer
Incremental theory
growth miindset
Entity theory
fixed mindset
Videotape Memory Model
not true
Reconstructive Memory Model
memory is active and can be changed
Misinformation effect
exposore to info after event leads to inaccurate recall
Loss aversion
tendancy for loss to have more impact that equal gain
Sunk cost fallacy
continue putting in becasue put in in past
Endowment effect
value an item higher because you own it
Status quo bias
perfer that current situtation stays the same
Hedonic well-being
seek pleasure and avoid pain
Eudaimonic well-being
life meaning and purpose