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International monetary system
consists of institutions, agreements, rules, and processes that facilitate payments, currency exchange, and cross
Gold standard
a monetary system that defines the value of its currency in terms of a fixed amount of gold (developed by Sir Isaac Newton)
Drawbacks of gold
it is heavy, has transportation and storage costs, it does not earn interest, and is susceptible to theft
The Bretton Woods System
the international monetary system in place from 1945-1971, with par value based on gold and the U.S. dollar
The two newly created institutions were
the International Monetary Fund and the World Bank
The role of the IMF is to:
oversee and regulate the international monetary system
The World Bank is responsible for
funding reconstruction and development projects in war-impacted and developing nations
Reserve account:
contains funds that the country can utilize when needed to support trade, investments, or currency market interventions
what is the most used central reserve asset
The U.S. dollar has been the most used central reserve asset
Roughly 59% of the world’s reserve assets were held in dollars
The Smithsonian Agreements
were made as a result of two appents to agree on new sets of fixed currency exchange rates
Floating exchange rates:
exchange rates determined by supply and demand that allow currency values to float against one another
Exchange arrangement with no separate legal tender
a country does not use its own currency, but instead uses the currency of another country
Currency board arrangement
a country pledges to exchange its local currency for a specific foreign "anchor" currency at a fixed rate
Conventional fixed-peg arrangement
a monetary system where a country ties its currency value to a major foreign currency or a basket of currencies at a fixed rate (1%)
Stabilized arrangement
a country’s central bank acts to keep its exchange rate within a narrow range against a major currency or basket of currencies (2%)
Crawling peg
allowing small, frequent, and planned adjustments (a "crawl") rather than a sudden, large devaluation
Bank for International Settlements:
an international organization of central banks that exists to build cooperation in order to foster monetary and financial stability
how do central banks intervene in the foreign exchange markets?
by buying and selling large amounts of a currency in order to affect the supply and demand of that particular currency
Ceteris paribus
as supply increases, prices decreases, other things remaining constant
Intervention currency
a currency used by a country to intervene in the foreign currency exchange markets
Vehicle currency
a currency used as a vehicle for international trade or investment
Used for pricing and trading various goods in global commodity markets
Reciprocal currency:
in FX, using the dollar as the base currency, a currency that is quoted as dollars per unit of the currency instead of in units of currency per dollar
Spot rate
the exchange rate between two currencies for delivery within two business days
Forward currency market
trading market for currency contracts deliverable 30, 60, 90, or 180 days in the future
Forward rate
the exchange rate between two currencies for delivery in the future, usually 30, 60, 90, or 180 days
Causes of Exchange Rate Movement
Purchasing/selling bonds on the open market
Decreasing/raising the percentage of deposits that banks must keep in reserve
Lowering/increasing the federal target interest rate
Contractionary monetary policy: (designed to reduce inflation)
moderating economic activity and reducing employment levels. Involves reducing the money supply and can make borrowing more expensive. This creates disinflation but also tends to appreciate the domestic currency. Makes exports more expensive and imports cheaper.
Expansionary monetary policy: (designed to stimulate the economy)
increasing the money supply, which has the opposite effects of the contractionary policy. Depreciation of domestic currency
Fiscal policies
policies that address the collecting and spending of money by the government
Law of one price
concept that in an efficient market, similar products will have similar prices
Arbitrage
the process of buying and selling simultaneously to make profit with no risk
As prices increase
the purchasing power of a currency declines
Fisher effect
the relationship between real and nominal interest rates: the real interest rate will be the nominal interest rate minus the expected rate of inflation
Efficient market approach
assumption that current market prices fully reflect all available relevant information
Convertible currencies
can be exchanged for other currencies without restrictions
Nonconvertible currencies
ts value is arbitrarily fixed
Typically at a higher rate
The government imposes exchange controls to limit or prohibit the legal use
Limitations may also restrict the amount of domestic currency transferred into foreign currency
An underground market inevitably springs up
Taxation
If a corporation can achieve a lower tax burden than its competitors have, it can lower prices to customers or generate higher revenue
Inflation:
a sustained increase in prices
Balance of payments:
a record of a country’s transactions with the rest of the world
BOP Accounts
Recorded in a double-entry bookkeeping form
Payments to other countries are tracked as debits, payments from other countries are tracked as credits
Deficits and Surpluses in BOP Accounts
The BOP current account and capital account add up to the total account
Deficit in the current account is always accompanied by an equal surplus in the capital account
Sooner or later, this will show up as a credit
International strategy
a plan that guides the way firms make fundamental choices about developing and deploying scarce resources internationally
a plan
What products or services to offer
Which markets to enter
Ways to compete
For a company’s international strategy to be effective,
it needs to be consistent across all these functions, aligning with the company’s products and regional units and also demand
Strategic planning
the process by which an organization determines where it is going in the future, how it will get there, and how it will assess whether and to what extent it has achieved its goals.
Strategic planning enables top management to
proactively identify opportunities and threats on a global scale
Formulate strategies to address them
Stipulate how to finance and manage the implementation of these strategies
Strategic plans help ensure that decision makers have a common understanding of:
The business
The strategy
The external business environment pressures
Their own direction
The Process of Global Strategic Planning
Analyze the company’s external environments
Analyze the company’s internal environment
Define the company’s vision and mission
Set corporate objectives
Quantify goals
Formulate strategies
Make tactical plans
Value chain:
a set of interlinked activities that add value to the final product or service
The company’s mission, vision, and values communicate to involved members
What the company is
Where it is going
The values that will guide the behavior of its members
Mission statement:
a broad statement that defines the purpose of a company’s existence, including its business objectives, and approach for reaching those objectives
Corporate Objectives
direct the firm’s course of action, maintain it within the boundaries of the stated mission and vision, and ensure its continuing existence
Quantify the Objectives
To develop a strategy for reaching its objectives, a company must quantify them
Competitive strategies
action plans to enable organizations to reach their objectives
Home replication strategy:
one in which a company replicates most or all of the business model and competencies it used in its home market when entering and competing in foreign markets
Multidomestic strategy
when a firm adapts its strategy to fit the specific needs and preferences of different foreign markets, rather than taking a more standardized or global approach
Contingency plans
plans for both best- and worst-case scenarios, as well as for critical events that could potentially have a significant impact on the firm
Tactical plans
a requisite for spelling out in detail how the objectives will be reached
Sales forecasts
a prediction of future sales performance
Provides managers with an estimate of the revenues to be received and the units to be sold
Budgets
itemized projection of revenues and expenses for a future time period
Policies
serve as broad guidelines and principles issued by upper management to assist lower-level managers in addressing recurring problems and guiding a company’s actions and decisions on a global scale
Performance Measures
Measures of the company’s success in obtaining and applying the required resources
Measures of the effectiveness of the company’s employees
Measures of the company’s progress toward achieving its vision and mission
Balance scorecard:
a performance measurement approach integrating strategic planning and budgeting to track progress across financial, customer, internal processes, and learning and growth dimensions
Triple-bottom line accounting:
an accounting approach that measures a firm’s social and environmental performance
Time Horizon
the time horizon will vary according to the age of the firm and the stability of its market.
Level in the Organization:
Each organization level of the company will have its own plan
Top-down planning:
a hierarchical approach to orgazational planning
New Directions in Planning
Who does the planning
How it is done
The contents of the plan
Who Does Strategic Planning?
Top management, at the urging of strategy consultants is assigning strategic planning to teams of line and staff managers from different functional areas
How Strategic Planning is DOne
Less-structured formats and much shorter documents and accept that effective strategic planning encourages ideas to surfacr at any time
Contents of the Plan
Many top managers are concerned with issues, strategies, and implementation
Market screening
an application of environmental scanning in which the firm identifies markets by using analysis of the environmental forces active in markets to eliminate the less desirable ones
Environmental scanning
a broader procedure in which a firm scans the world for changes in the environmental forces that might affect it
Initial Screening
An initial screening based on the basic need potential is a logical first step because if the need for the good or service is lacking, no reasonable use of money or effort will enable the firm to successfully market goods
Second Screening
A second screening based on financial and economic forces further reduces the list of potential markets
Market indicators
economic data used to measure relative market strength of countries or geographic areas
Market factors
economic data that correlate highly with market demand for a product
Third Screening
The elements of the political and legal forces that can eliminate a market from further consideration or make it more attractive are many
Fourth Screening
A screening of the remaining candidates on the basis of cultural factors is next and is often a difficult process
Fifth Screening- Competitive Forces
The number, size, and financial strength of competitors
Their market share
Their marketing strategies
The apparent effectiveness of their promotional programs
The quality levels of their product lines
The source of their products- imported or locally produced
Their pricing policies
The levels of their after-sales service
Their distribution channels
Their coverage of the market
Final Selection of New Markets
An executive or company team should visit those countries that still appear to be good prospects
Segment Screening
When a company intends to do business in several countries, managers can choose two broad market screening approaches
Trade mission
The purpose is to send executives from firms in the industry to a country or group of countries to
learn firsthand about market,
meet important customers,
and make contact with people interested in representing their products
Social desirability bias:
the respondent’s desire to please that leads to answers designed to please the interviewer rather than reflect on the respondent’s true belief or feelings
Turnkey project:
an export of technology, management expertise, and possibly capital equipment where a contractor agrees to design and erect a plant, supply the process technology, provide the production inputs, train the operating personnel, and after a trial run, turn the facility over to the purchaser
Licensing:
a contractual arrangement in which one firm grants access to its patents, trade secrets, or technology to another for a fee
Management contract
an arrangement by which one firm provides management to another firm
Contracted manufacturing:
an arrangement in which one firm contracts with another to produce products to its specifications
Joint venture:
a cooperative effort among two or more organizations that share a common interest in a business undertaking
Strategic alliances
collaboration with competitors, customers, and/or suppliers that may take nonequity or equity form