Quiz 3 Global Comm

High Culture

rtistic and intellectual pursuits traditionally deemed superior and elite

Low Culture

accessible, commercialized entertainment catering to a wider audience, such as pop music, comics, and reality TV

Popular culture

New name for “low culture.” The framework for legitimacy in

1960s.

Learning about cultures without personal

experience

1. Produced by culture industries

2. Differs from folk culture

3. It is everywhere (ubiquitous)

4. Fills a social function

Encoding/Decoding model of Stuart Hall

Dominant reading

Viewers accept the film as feminist and empowering

Negotiated reading

Viewers enjoy it but remain skeptical of its corporate motives

Oppositional reading

Viewers reject it as performative branding or capitalist feminism or even anti-men.

Media imperialism

Domination or control through media

Electronic colonialism

Domination or exploitation utilizing technological forms

Cultural imperialism

Domination through the spread of cultural products.

Soft power (Joseph Nye)

Contrast to “hard power” through

forceful coercion. Shaping of preferences through appeal

and attraction

Personal–Contextual

How you act with a friend from another culture might depend

on your context — at work vs. at home

Differences–Similarities

You may bond over Netflix shows but clash over holiday

customs

Cultural–Individual

We can’t assume someone acts a certain way because of their

culture — individuals vary.

Privilege–Disadvantage

In an intercultural relationship, one person may hold social

privilege the other doesn’t — for example, citizenship status or

race.

Static–Dynamic

Culture changes. What’s ‘normal’ for your parents might not be

for you.

History/Past–Present/Future

Historical inequalities (e.g., colonialism, racism) shape

relationships even today.

The Interpretive Approach

Focuses on communication practices and

adaptation. Highlights how couples or friends negotiate

shared rituals. Four adaptation styles: Submission,

Compromise, Consensus, Immersion.

4 Stratgies of Intercultural relationships

Submission: One partner adapts to the other’s

culture entirely.

Compromise: Each gives up some cultural traits.

Consensus: Both negotiate new cultural norms

together.

Immersion: Both fully engage in each other’s

cultures.

Conflict

The interference between two or more interdependent

individuals or groups of people who perceive incompatible

goals, values, or expectations in attaining those ends.

Intercultural Conflict

Conflict between two or more cultural groups.

Ambiguity

Disagreements about the cause of the conflict, or whether

there even is a conflict

Language

• U.S. Americans might get mad about the usage of non-

English languages

• Misunderstandings can create conflict

Contradictory Conflict Styles

Different orientations towards management of conflict

Face

universal concept of perceived identity/dignity

Facework

management of self and others’ face