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memory
ability to acquire, retain, and recall info
encode → storage → retreival
encoding
input of information into the memory system
semantic, visual, acoustic
storage
creation of a permanent record of info
sensory input→sensory memory→STM→LTM
retrieval
process of accessing information from long term memory (LTM)
sensory memory
what all information goes through first, the brief storage of sight, sound, taste.
2 subsets: visual and echoic
iconic memory
subset of sensory memory: duration ~0.5-1.0 seconds
echoic memory
subset of sensory memory: duration ~3-4 seconds
active/working memory
what we are thinking about in the moment
2 subsets: verbal + nonverbal
verbal working memory
subset of working memory: phonological loop, used in tasks that involve language
ex: giving directions
nonverbal working memory
subset of working memory: physiospatial sketch pad, mental maps, art
maintenance rehearsal
repeat the exact information over and over again to memorize it
chunking
break information into smaller parts to memorize it
long term memory
information stored > 20 seconds and up to a lifetime → no clear limits
short term memory
temporary storage system that processes incoming sensory memory
explicit memory
LTM: easy to remember and info that can be consciously recalled
2 subsets: episodic and semantic
semantic memory
LTM: explicit: general knowledge, trivia, concepts, teach someone steps
episodic memory
LTM: explicit memory: specific events, autobiographical memories
implicit memory
LTM: difficult to recall → feeling/muscle memory
3 subset: procedural, priming, emotional conditioning
procedural memory
LTM: implicit memory: how to perform skills
priming
LTM: implicit memory: exposure to stimulus which later influences later behavior
emotional conditioning
LTM: implicit memory: emotional response from classical conditioning → scents
serial positional effect
which items we remember from a list: primacy + recency effect
primacy effect
retrieval: serial positional effect: remember items at the beginning of a list
recency effect
retrieval: serial positional effect: remember items at the end of a list
encoding specificity principle
retrieval is aided when conditions are similar to encoding and recall
context effect
improved retrieval when environment is similar to that of encoding
mood congruence
retrieval improved when internal state is similar to that of when encoding occurred
encoding failure
lack of attention leads to insufficient encoding → info never fully transferred to LTM
ex: divided attention
storage decay
naturally we forget things over time → ebbinghaus’ curve
ebbinghaus’ curve
we lose info rapidly after we learn it
rate of forgetting levels off over time
interference theory
one memory replaced by a similar competing memory
blocking
tip of the tongue → retrieval failure
false memory
distorted recall of memory
misinformation effect
inaccurate info after event leads to distorted memory
schema distortion
distortion caused by brain filling missing gaps with details
source amnesia
misremembering true sources of memory
hippocampus
encodes and stores new explicit LTM
cerebellum
stores procedural memory
amygdala
stores emotional qualities of memory
frontal lobe
recall and organize episodic memory
prefrontal cortex
store working and semantic memory
alzheimers
widespread brain shrinkage occurs through the buildup of amyloid plaques which destroy the communication between neurons. causes memory loss and confusion
neutral stimulus
stimulus does not produce reflex prior to conditioning
unconditioned stimulus
stimulus that elicits a reflexive response prior to conditioning
unconditioned response
natural, unlearned, reaction to a given stimulus prior to conditoning
conditioned stimulus
elicit response after repeatedly paired with UCS
conditioned response
response caused by the CS
acquisition
initial period in classical conditioning in which you begin to connect the NS and UCS so that NS begins to elicit the CR
extinction
how we eliminate a conditioned response
repeated exposure to the CS without UCS will gradually lessen the CR and break the association
spontaneous recovery
reappearance of previously extinguished CR after period of time without exposure to CS
stimulus generalization
unable to decipher other things from CR
ex: chip bag from treat bag
stimulus discrimination
ability to tell differences of CR
operant conditioning
learning based on consequences of a behavior → voluntary behaviors
reinforcement
strengthens a behavior
punishment
decreases a behavior
positive reinforcement
behavior increased through addition of desirable stimulus → coffee card
negative reinfocement
behavior increased by removal of aversive stimulus → alarm clock
positive punishment
decrease behavior by addition of aversive stimulus → yell at child
negative stimulus
decrease behavior by removal of desirable stimulus → phone jail
banduras observational learning
we learn through the actions of others, an indirect, choice based method of learning
mirror neurons
activated when action is performed and or when same action is being observed
cognition
thinking, including perception, learning, problem solving, judgement, and memory
concepts
mental groups of objects, events, people
prototype
best representation of a concept
schema
organized collection of related concepts
concept maps
good for encoding
attention
allows us to focus on a particular stimulus or aspect of the environment
limited capacity
selective
can be blind
inattentional blindness
failure to notice highly visible things in clear line of sight from lack of attention
change blindness
failure to notice when something changes
heuristics
mental shortcuts for estimates of the likelihood of uncertain events
help us make quick unimportant decisions
saves brain energy
representative heuristic
judging likelihood by how similar aspects are to your prototype
availability heuristic
judging likelihood by ease which relevant instances come to mind
anchoring heuristic
judging likelihood by focusing on one particular piece of information
confirmation bias
cognitive error: focus on evidence that confirms preexisting beliefs while ignoring the other side
illusory correlation
cognitive error: overestimate the relationship between variables that are only slightly or not at all related
hindsight bias
cognitive error: leads you to believe event you just experienced could have been predicted even though it wasn’t
functional fixedness
inability to use an object beyond its intended use
intelligence
ability to learn, reason, solve problems
creativity
ability to come up with several solutions to the same problem
triarchic theory
practical, analytical, creative intelligences
crystalized intelligence
ability to effectively use accumulated knowledge
increases with age
fluid intelligence
ability to reason abstractly and solve novel problems
think on our feet
peaks at age 30
working memory
trial and error
gardeners multiple intelligences theory
critics → talents not intelligence
emotional intelligence
ability to perceive, understand, manage, and use emotions
tetratogen exposure
drugs, virus, in womb