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Attribution theory
Explains how people interpret causes of behavior, either by internal traits or external situations.
Dispositional attribution
Attributing behavior to a person’s personality, traits, or character.
Situational attribution
Attributing behavior to external factors like environment or circumstances.
Fundamental attribution error
Tendency to overestimate personality causes and underestimate situational causes in others’ behavior.
Self-serving bias
Taking credit for success and blaming external factors for failure.
Peripheral route to persuasion
Persuasion based on superficial cues (looks, emotions, attractiveness) rather than facts.
Central route to persuasion
Persuasion based on logic, evidence, and careful thinking.
Foot-in-the-door phenomenon
Agreeing to a small request increases the likelihood of agreeing to a larger request.
Door-in-the-face technique
Refusing a large request makes a smaller request seem more reasonable.
Cognitive dissonance
Discomfort from holding conflicting beliefs or behaviors, leading to attitude change.
Role-playing effects
Acting out a role can shape attitudes and behavior to match that role.
Chameleon effect
Unconsciously mimicking others’ behavior to fit in socially.
Conformity
Adjusting behavior or thinking to match a group.
Normative social influence
Conforming to be liked or accepted by others.
Informational social influence
Conforming because others are seen as a source of correct information.
Obedience
Following orders from an authority figure.
Conditions for highest obedience
Authority is close and legitimate, victim is distant, and others are obedient.
Social facilitation
Presence of others improves performance on simple tasks but worsens performance on difficult tasks.
Social loafing
People put in less effort when working in a group than alone.
Deindividuation
Loss of self-awareness in groups, leading to impulsive or harmful behavior.
Group polarization
Group discussions strengthen members’ initial opinions.
Groupthink
Desire for harmony in a group leads to poor decision-making.
Norms
Rules or expectations for behavior within a group.
Bystander effect
People are less likely to help when others are present.
Diffusion of responsibility
Responsibility is shared among many people, reducing individual action.
Steps of bystander intervention
Notice event, interpret as emergency, assume responsibility, know how to help, decide to act.
Social exchange theory
Helping behavior is based on weighing costs and benefits.
Reciprocity norm
Expectation that people will return help, not harm others.
Mere exposure effect
Repeated exposure increases liking of something.
Superordinate goals
Shared goals that require cooperation and reduce conflict.
Ingroup
People you identify with.
Outgroup
People you see as different from your group.
Scapegoat theory
Blaming others for problems to release frustration.
Just-world phenomenon
Belief that people get what they deserve.
Stereotype
Generalized belief about a group of people.
Prejudice
Negative attitude toward a group.
Discrimination
Unjustified negative behavior toward a group.
Belief perseverance
Holding onto beliefs even after evidence proves them wrong.
Confirmation bias
Seeking information that supports existing beliefs.
Self-fulfilling prophecy
Expectation that causes behavior making the expectation come true.
Self-disclosure
Revealing personal information to build relationships.
Social psychologist
Scientist who studies how people think about, influence, and relate to others.