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management preferences - role
vision, mission, preferences and biases. Managements ambitions, objectives, priorities, and comfort with risk.
organization - role
culture: who we are. Capabilities: what are we good at? Structural: how do we divide the work?
resources - role
human, capital, financial, reputation and patents
strategy - role
the plan businesses use to pursue opportunities and avoid threats. What links internal to external
environment
external opportunities and threats examined through PEST and Porters 5 forces
Management preferences - question
what do we want to do
organization - question
what are we able to do well?
resources - question
what can we do with what we have to work with?
strategy - question
what plan should we pursue?
environment - question
what should we do?