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Cognitive psych emerged from
behaviorism
Cognition
mental process of thinking, learning, and understanding
Cognitive processes mediate the relationship
between
behavior and environment
Knowledge
is stored representations
Thinking
is a manipulation of these representations
Thinking slow
deliberative, logical, rational
Thinking fast
instinctive and emotional
Heuristics
shortcuts used to reduce the amount of thinking that is needed to make decisions
Availability Heuristic
Decisions are influenced by how readily examples are recalled
Politics - Availability Heuristic
the more you mention an issue, the more people think how important it is
Advertising - Availability Heuristic
the more recognizable a product is, the more likely you are to buy it
Medicine -Availability Heuristic
symptoms are more likely to be associated with a common ailment than a rare one
Representativeness Heuristic
Making a judgment by comparing a person/object to a prototype
Conjunction Fallacy
likelihood of multiple events happening together is more likely than any of those events happening individually
Simulation Heuristic
people express more regret over outcomes that are easier to imagine, or “simulate”
Confirmation Bias
Tendency to search for information that confirms your expectation (and ignore information that refutes it)
Conf. Bias Example: Rosenhan Study
Group of people reported hearing voices to a
mental health institution, no other symptoms
All were admitted, acted normally after admission
All of their therapists found instances from past
that would explain voices
Anchoring
Setting a reference point (usually first piece of information) to simplify a situation
Sunk-Cost Fallacy
a person is reluctant to abandon a strategy if they are heavily invested in it (loss aversion)
Affective forecasting
predicting how we will feel with any given outcome- we are bad at this!
“Thinking Fast” vs. “Thinking Slow”
involve different decision-making processes – and thinking fast can lead to irrational decisions
Emotions
can also affect our decision-making abilities
Means ends analysis
A process of searching for the means or steps to reduce the differences between the current situation and the desired goal
Reasoning
A mental activity that consist of organizing information or beliefs into a series of steps in order to reach conclusions
Illusory truth effect
Error and reasoning that occurs when repeated exposure to a statement increases the likelihood that people will judge the statement to be true
Intelligence tests were created
to classify people and/or to predict their future performance
number of intelligence components
one to eight
Profiles of functioning
critically useful to determine strengths and areas in need of support
Class example- Bs and Ps
difference in voicing, p, delay in voicing
Two people who have never talked before, but share the same language, can easily communicate
true- despite completely different input(accents, voices, location)
It is possible for you to say a sentence that has never been said before…
and we’d all understand it
Ways to converse without words
eyes, hands, body language
can say one thing and mean the opposite
sarcasm, tone of voice, etc
Babies are native speakers in (babies are dumb)
two years
communication
(great song by the cardigans)
Communication
the use of a language, gestures, facial expressions (and a lot of other stuff) to exchange information
language
a system for exchanging information
speech
the act of vocal communication
communication exchange- steps 1-8
Sound travels in the ear, the ear translates it into
electrical signals
Brain filters human speech from noise
Bottom-up processing takes sound bits and turns
them into words, and then phrases then meaning
Top-down processing takes previous knowledge of
concepts and applies them to sound combinations
The brain thinks about the information, and formulates
a response
Massive coordination of face, hands, body posture,
lungs, lips, tongue, jaw, throat, to give a response
Sound then travels to the other person’s ear
And this happens automatically
Top-down processing
takes previous knowledge of concepts and applies them to sound combinations
Bottom-up processing
takes sound bits and turns them into words, and then phrases- then meaning
A major debate is whether language in brain is…
modular in the brain, or is distributed throughout
Chomsky, Pinker, and others argued for distinct language area in the brain
Modern research: Systems/networks rather than areas
Language Modern research
Systems/networks rather than areas
Phonemes
Smallest component of a
language
In essence, a sound (b, k, t, o, th)
Rarely carry meaning in isolation
You lose the ability to perceive some phonemes!
babies during vocal exploration
cannot coordinate lips/toungue, make phonemes one can produce
trying out sounds as you realize you can make them (not nec in language)
begin narrowing in on language phonemes
Morphemes
Smallest meaningful unit of language
Sassafrass is a morpheme
Confusing – the –s in cats is a morpheme, but not in sassafrass
Typically root word and its affixes. Example
Denationalization (5 morphemes)
De-, nation, -al, -ize, -ation
Nation, national, nationalize, nationalization…
Could always keep going…pseudodenationalization?
Question: The plural s of cat (cat-s) and the plural of dog (dog-s)
are the same morpheme but different phonemes! Why?
z phoneme(voicing) vs s phoneme(voiceless)
each affect changes the meaning
how to count morphemes
Kids learn rules and exceptions to the rule in steps
1. Kids pair a word with a meaning before learning the rule
2. Then kids learn a rule
3. Then kids learn the exception to the rule, and there are a
lot in English
Overgeneralization
when children learn a rule and apply it to every circumstance before learning the exception, naturally occurs
lexicon
fancy word for
vocabulary
This is directly related to concepts
The total lexicon of a language is
always changing
New: looksmaxxing, glow-up, vibe
coding
Dead: sternforemost, snollygoster
Words with added meaning: Sigma
Syntax
the structure of language – how we order words to create meaning
Chomsky argued for
a universal syntax, or rules that are present in all languages
universal syntax
rules that are present in all languages
recursion
syntactic rule of repetition- cannot be used for all words
semantics
how words, phrases, and sentences communicate meaning
operates through multiple levels
Lexical
Syntactic
Irony
Prosody
Patterns of stress and intonation in a language
Can change the meaning of words
Can add additional information to a word
Can structure a conversation
Gestures
on top of and coordinated with prosody
Beats
Iconic gestures – gesture resembles object
Emblems – gesture represents a word
Metaphoric gestures – abstract ideas/concepts
is american sign language actually a language
yeth! has its own structures and phenomes and morphemes distinct to it
Behaviorists language
(Skinner et al.)
Language is completely learned, taught
Nativists language
(Chomsky, Pinker)
The ability to understand and communicate through language is
innate
Language “module” or “organ” in the brain
Interactionists language
(Bruner et al.)
Nature and nurture
Language/Communication Explosion development
9-12 months, first words
1-1.5 Years
Several words, hard to understand
Babbles with prosody
1.5-2 Years
Puts words into simple phrases
Articulation improving
2-3 Years
3 years…Full Conversations
Language
A system for communicating with others using signals that are combined according to rules of grammar and that convey meaning
Grammar
A set of rules that specify how the units of language can be combined to produce meaningful messages
Phonemes
The smallest units of speech that distinguish one word from one another
Phonological rules
Indicate how phone names can be combined to form words
Morphemes
The Smallest meaningful units of language
Morphological rules
Indicate how morphemes can be combined to form words – different for different languages
Content morphemes
Refer to things and events – example: dog
Function Morphemes
Serve grammatical functions – example: or
Syntactic rules
Indicate how words can be combined to form phrases in sentences
Within the First __ Months of life, children lose this ability:
6; distinguishing among all the contrasting sounds that occur in all human languages
Telegraphic speech
Devoid a function Morphemes And consist mostly of content words
Nativist theory of language
Language development is best explained as an innate biological capacity
Universal grammar
A collection of processes that facilitate language learning-Chomsky
Areas of the brain primarily linked to language
Bruce and Wernicke’s
Aphasia
Difficulty in producing or comprehending language
Brock’s area
Located in the left frontal cortex, involved in the production of the sequential patterns and vocal and sign language – damage to the area causes issues in speech production
Wernicke’s area
Located in the left temporal cortex, involved in language comprehension, damage can produce grammatical speech, but it tends to be meaningless
There is evidence that multilingualism protects against
Signs of accelerated aging
JB
69-year-old man who’s concept of colors remained intact despite the language decline and deterioration
Concept
A mental representation that groups are categorize shared features are related objects, events, or other stimuli
Prototype theory
Concept that we classify new objects by comparing them to the best or most typical member of a category- Visual cortex
Category specific deficit
Neurological syndrome, characterized by an inability to recognize objects that belong to a particular category, even when the ability to recognize objects outside the categories is undisturbed
Rational choice theory
The classical view that we make decisions by determining how likely something is to happen, judging the value of the outcome, and then multiplying the two
Exemplar theory
Concept that we make category judgments by comparing a new instance with stored memories of other instances of the category-prefrontal cortex and basal ganglia
Humans are bad at measuring__ But better at measuring__
Probability, frequency
Availability heuristic
A rule of thumb that items that are more readily available in memory, our judge is having occurred more frequently
Heuristic
Fast and efficient strategy that may facilitate decision-making, but does not guarantee that a solution will be reached
Algorithm
Well defined sequence of procedures or rules that guarantees a solution to a problem
Representativeness Heuristic
A mental shortcut that involves making a probability judgment by comparing an object or event with a prototype of the object or event
Conjunction fallacy
People think that two events are more likely to occur together than either individual event
Framing effects
A bias, whereby people give different answers of the same problem, depending on how the problem is framed
Sunk cost fallacy
A framing effect in which people make decisions about a current situation on the basis of what they have previously invested in the situation
Optimism bias
People believe that compared with other individuals they are more likely to experience, positive events and less likely to experience negative events in the future
Prospect theory
Proposes that people choose to take on risks when evaluating potential losses and to avoid risk risks when evaluating potential gains
Three ways to collaborate with algorithms
Informing – finding, generating, remembering information
Recommending – ordering, identifying, and suggesting high value options
Deciding – suggesting or making a decision on behalf of a person
In the example in the textbook risky decisions made by participants with prefrontal damage seems to grow out of
Insensitivity to the future consequences of their behavior
Ill defined problem
One that does not have a clear goal or well defined path to a solution