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Green glow
Investors get non-financial utility from holding green assets, so they pay more for them.
Green glow effect on prices and returns
Green assets have higher prices and lower expected returns; brown assets have lower prices and higher expected returns.
Class experiment takeaway
Investors bid about $0.80 more per $1 of charity donation, so they value non-cash-flow characteristics, not just cash flows.
Two reasons green stocks have lower expected returns
(1) Lower climate risk exposure (lower climate beta); (2) green glow bids up their prices.
Brownium
The risk premium investors demand for holding carbon-intensive assets; shows up as higher expected returns or yields.
Greenium
The premium investors pay for green assets; shows up as lower yields or returns.
Expected vs. realized returns
CAPM predicts expected returns; realized returns also include surprises (news about profits, policy, or investor preferences).
Why green stocks can outperform brown even if climate risk is priced
Unexpected news, e.g., stricter climate policy or rising green demand, lifts green prices and hurts brown ones. Higher green realized returns don't prove climate isn't priced.
Effect of surprise strict climate regulation
Brown stocks fall, green stocks rise.
Effect of climate policy rollback
Brown stocks rise, green stocks fall.
Evidence that brown stocks earned higher returns
Firms with higher total emissions and emissions growth earned higher returns, consistent with a carbon risk premium.
Alternative explanation for the brown premium
High-emission firms beat analyst earnings forecasts; surprise profits, not just risk compensation, explain part of the premium.
Emissions level vs. intensity
Higher returns are linked to total emissions and emissions growth, not emissions intensity (emissions per unit of sales).
Scope 1 emissions
Direct emissions from the firm's own operations.
Scope 2 emissions
Emissions from the energy the firm buys.
Scope 3 emissions
Upstream (suppliers) and downstream (customers using the product, e.g., driving a car) value chain emissions; often the largest share for many firms.
Why scope 3 matters financially
It captures transition risk passed through the supply chain; e.g., a carbon tax on a supplier raises the firm's costs.
ESG ratings caveat
Different rating providers classify firms differently, so green vs. brown results can flip depending on which ratings you use.
How divestment is supposed to work
Selling lowers the stock price and raises the firm's cost of capital, discouraging brown investment.
Why divestment has little impact
Few investors divest and brown stocks are highly correlated with the market, so other investors absorb them easily; the cost of capital barely moves.
Divest or engage conclusion
Engagement (voting, lobbying management) is likely more effective than divestment at changing firm behavior.