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Media Studies

GCSE Media Studies

WJEC

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4 Terms

1
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how is this advert received in the 21st century

  • objectifying → should be taken with a grain of salt

2
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how was this advert received in the 20th century

  • social norm

  • expectations of gender roles.

3
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4
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what does a 1950s advert normally contain

  • dominant man → a focus on traditional gender roles and family values, wants to buy the chocolate and recreate this scene

  • submissive women → objectified for the viewers pleasure

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