DECA

During what product life-cycle phase might a business reduce prices because copycat products have entered the market?

Growth

Where should Nelson find the exact model number of a printer to order the correct ink cartridge?

His company intranet

A CEO predicts next year's sales based on past sales data and economic conditions. What is this?

A prediction

Which are examples of long-term assets on a balance sheet?

Buildings, vehicles, and capital equipment

A manufacturer requires distributors to achieve extremely high sales levels to remain channel members. What type of conflict could this create?

Vertical conflict

What is an example of organizing business information by location?

Structuring a national insurance company's financial reports by branch

A company voluntarily stops running a deceptive advertisement without admitting guilt. What remedy is this?

Consent order

What is a benefit to sellers of bundling products?

It often lowers marketing costs

What is an example of price fixing?

Three computer-chip manufacturers agree to sell within a certain price range

What must marketers determine when using systematic random sampling?

Skip interval

What type of selling policy outlines each salesperson's quotas?

Selling-activity policy

When are tying agreements illegal?

When they reduce competition

A customer prefers Diet Coke but will order Diet Pepsi if Diet Coke is unavailable. What is this?

Brand preference

What component of a promotional plan describes the specific tools used to promote products?

Tactics

What is a soft-drink company using when it posts an employee flash-mob video on YouTube and Facebook?

Viral video

What is an example of using a quotation to communicate product information?

Including a CEO's statement in a company newsletter

What form of direct mail includes a sales announcement and coupon with a monthly account summary?

Statement stuffers

"How can we alter our existing product so it appeals to another market?" is an example of what?

A strategy-oriented decision problem

A bakery uses the smell of fresh bread and samples to attract customers. What strategies is it using?

Customer-experience management strategies

What type of question asks, "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?"

Leading question

What sales incentive offers sales consultants bonuses, prizes, and vacations?

Push money

What activity involves counting responses to a survey?

Tabulating data

What is an example of a long-term asset?

Buildings, vehicles, and capital equipment

What tort occurs when a business uses a celebrity's name and photograph without permission?

Appropriation

Why identify sources that provide relevant and valid written material?

To read useful information

What should informational messages include so recipients can make a decision?

Sufficient data

What part of operations ensures products meet standards and reduces complaints and returns?

Quality control

What is an example of a tax collected from some businesses?

Excise tax

Which promotional mix elements are ideal for promoting products to large consumer markets?

Sales promotion and advertising

How can salespeople obtain detailed information about a complex product?

Attend a training session

What characteristic of private enterprise helps consumers buy quality products at fair prices?

Competition

What rating scale ranges from strongly disagree to strongly agree?

Likert scale

What is the highest-failure-rate stage of the product life cycle?

Introduction

Why do businesses analyze budget variances?

To determine where the business is on target and where it is not

What is an example of product-class positioning?

Associating an artificial sweetener with sugar

When should a business obtain copyright protection?

When it produces an original artistic work

A construction company buys steel beams to build bridges. What type of buyer is the construction company?

Industrial user

What component of a print advertisement contains the sales message?

Copy

What type of debtor-creditor relationship involves acquiring and using credit cards?

Voluntary

What is an example of SUGGING?

A marketer claims to be conducting research and then begins a sales pitch

What must an item have to qualify as a specialty medium?

The business name or logo imprinted on it

What is it called when a customer prefers one brand but accepts another if the favourite is unavailable?

Brand preference

What is an example of a strategy-oriented decision problem?

Asking how to alter an existing product to appeal to another market

What is the purpose of customer-experience management strategies?

To create positive experiences through customer touch points

What could cause the price of corn-based products to increase?

A long drought damages corn crops

What is a common reason for horizontal conflict among distribution channel members?

Territorial boundaries

Four out of seven residents prefer one pizza restaurant over others. What measure of central tendency does this represent?

Mode

What is an example of organizing business information by location?

Structuring financial reports by branch

What is a benefit to the seller of bundling products?

It often lowers marketing costs

What is an example of price fixing?

Competitors agreeing to sell products within a certain price range

What must marketers determine when using systematic random sampling?

Skip interval

When are tying agreements illegal?

When they reduce competition

What is a common reason for horizontal channel conflict?

Territorial boundaries

What does a CEO provide when predicting next year's sales using past data and economic conditions?

A prediction

What type of selling policy outlines salespeople's quotas?

Selling-activity policy

What is the term for a customer preferring one brand over another?

Brand preference

What is the purpose of tactics in a promotional plan?

They identify the specific promotional tools a business will use

What is an example of a viral video promotion?

Employees performing a flash mob while promoting a company's product

What should salespeople do to learn detailed information about complex products?

Attend a training session

What is an example of using a quotation to communicate product information?

Including a CEO's statement in a newsletter

What type of direct mail includes a coupon with a monthly account summary?

Statement stuffers

What is a strategy-oriented decision problem?

A question about how to change a product or strategy to reach a market

What is an example of customer-experience management?

Using the smell of fresh bread and samples to attract bakery customers

What type of question is "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?"

Leading question

What is an example of a tax collected from businesses?

Excise tax

What is the benefit of mutual funds?

Investors have access to a fund manager's expertise

What is the best way to obtain detailed information about a complex product?

Attending a training session

What should an interviewer monitor to avoid appearing biased?

Tone of voice, facial expressions, and gestures

How can a business help its salespeople build a clientele?

By having favourable adjustment and return policies

What is an example of causal research?

Introducing a product to a limited market segment to test its acceptability

What is an idea-generation technique that uses programmed thinking?

Attribute listing

What is an example of a business using product-class positioning?

Associating an artificial sweetener with sugar

What is an example of a long-term asset?

Buildings, vehicles, and capital equipment

What does a consent order allow a company to do?

Stop running a deceptive advertisement without admitting guilt

What is the purpose of quality control?

To ensure products meet standards and reduce complaints and returns

What is a Likert scale?

A rating scale ranging from strongly disagree to strongly agree

What does a skip interval determine?

How often a person or item is selected in systematic random sampling

What is an example of appropriation?

c

What does a company intranet help employees find?

Internal company information

What is an example of a voluntary debtor-creditor relationship?

Acquiring and using credit cards

What does push money provide to sales consultants?

Bonuses, prizes, and vacations as sales incentives

What does tabulating data involve?

Counting survey responses

What is an example of a business using a quotation to communicate product information?

Including a CEO's statement in a company newsletter

What is an example of a strategy-oriented decision problem?

Asking how to alter an existing product to appeal to another market

What is the main benefit of customer-experience management strategies?

Creating positive customer experiences through touch points

What could cause corn-based product prices to rise?

A long drought damaging corn crops

What should you monitor during a job interview as nonverbal cues?

Posture and eye contact

What is a benefit of investing in mutual funds?

Access to a fund manager's expertise

How can a business help salespeople build a clientele?

By having favourable adjustment and return policies

What is an example of causal research?

Testing a new product with a limited market segment to determine acceptability

What is attribute listing?

An idea-generation technique that uses programmed thinking

What is a prediction in business?

c

What is vertical conflict?

Conflict between different levels of a distribution channel

What is horizontal conflict?

Conflict between channel members at the same level

What is a consent order?

An agreement to stop an activity without admitting guilt

What is price fixing?

Competitors agreeing to sell products within a certain price range

What is a selling-activity policy?

A policy outlining salespeople's activities and quotas

What is brand preference?

A customer's preference for one brand over another

What are tactics in a promotional plan?

The specific tools used to promote goods and services

What is a statement stuffer?

A promotional item included with a customer's account statement