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Consumer
a person who buys and uses goods or services for personal or use rather than business.
Producer
a person who creates goods or provides services
The economic problem
having unlimited human wants and needs but limited resources
Four economic questions
1. What to produce?- Which goods and services should the economy make with its limited resources?
2. How much to produce?- how much of these goods and services should be made?
3. How to produce?- What resources, technology, and labor should be used to create the goods and services?
4. For whom to produce?- whom should they make the product/ service for and target?
Two sector circular flow model
a basic economic model that shows how money, goods and services move between two main groups in the economy of households and firms.
Two sector circular flow model diagram

Price
the amount of money a buyer gives to a seller in exchange for a product or service.
the 6 pricing strategies
1-Cost plus pricing
2-Competitive pricing
3-Premium pricing
4-Loss leader pricing
5-Market entry pricing
6-Dynamic pricing
Cost plus pricing
A simple way a buisinesss decides how to change pricing for products by figuring out how much it costs to make, and then adding a fixed amount on top of that cost to act as profit.
Competitive pricing
a pricing strategy where a business sets prices based on what other businesses are charging for similar products.
Loss leader pricing
where a business sells a product for a very low price or even at a loss to attract more customers.
Market entry pricing
a pricing strategy used wen a buisiness introduces a new product or enters a new market
Dynamic pricing
where the price of a good or service changes depending on demand, time, season and interest.
premium pricing
where a business sets a high price for a product to make it appear high quality.
Consumer demand
the amount of a good or service a consumer will purchase purchase at a certain cost.
Goods
physical items that are bought, sold and owned.
Services
an activity/ labour performed by a person or business to help satisfy a consumer.
Producers
A person or business that makes goods or provides services
Consumers
a person who buys and uses goods and services for personal use rather that for business.
Demand
the amount a consumer is willing to buy at a certain price.
supply
the amount of a product a company. is willing to make and sell for a certain price.
Choice
picking one thing out of a set of different options
opportunity cost
the value of the next-best alternative you give up when you make a choice