Business Environment: Opportunities and Threats

Vocabulary flashcards detailing external microenvironment factors and their respective opportunities and threats based on lecture notes by Shukri Salman.

Customers (Opportunities)

Favorable customer conditions consisting of a high number of customers, high income (purchasing power), supportive customers, and customers who spread positive (+) word of mouth.

Customers (Threats)

Unfavorable customer conditions consisting of a low number of customers, low income, non-supportive customers, and customers who spread negative (-) word of mouth.

Suppliers (Opportunities)

Favorable supplier conditions characterized by a high number of suppliers and supportive, flexible suppliers.

Suppliers (Threats)

Unfavorable supplier conditions characterized by a low number of suppliers and unsupportive, inflexible suppliers.

Investors (Opportunities)

Favorable conditions regarding potential investors characterized by a high number of investors and a strong financial background.

Investors (Threats)

Unfavorable conditions regarding potential investors characterized by a low number of investors and a weak financial background.

Intermediaries

Entities within the business channel identified as middlemen.

Intermediaries (Opportunities)

Channel advantages consisting of a high number of intermediaries (middlemen) who are supportive and flexible.

Intermediaries (Threats)

Channel disadvantages consisting of a low number of intermediaries (middlemen) who are unsupportive and inflexible.

Competitors (Opportunities)

Favorable market positioning created by a low number of competitors, weak competitors, and competitors using poor strategies.

Competitors (Threats)

Market risks created by a high number of competitors, strong competitors, and competitors executing strong strategies.

Producers of Substitute Goods (Opportunities)

Favorable industry conditions marked by a low number of producers of substitute goods, weak producers, and producers with poor strategies.

Producers of Substitute Goods (Threats)

Favorable competitive challenges marked by a high number of producers of substitute goods, strong producers, and producers with strong strategies.