PUBR 3860 Midterm Review

democratic process (mandatory)

keeping the public informed and engaged

pragmatic process (optional, but useful)

optional strategies that improve effectiveness and efficiency

political (dangerous, but powerful)

government positioning itself to win a future election

product-oriented marketing

sales-oriented marketing

market-oriented marketing

government public relations (gpr)

government relations (gr)

lobbying

public affairs

politics

policy

government

agenda setting

policy formation

decision making

policy implementation

monitoring and evaluation

prominent issue

sensational issue

government issue

problem streams framework

policy streams framework

political stream framework