Ad Sales Unit 08 - When things go wrong

0.0(0)
Studied by 0 people
call kaiCall Kai
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
GameKnowt Play
Card Sorting

1/7

encourage image

There's no tags or description

Looks like no tags are added yet.

8 Terms

1
New cards

ADU

Audience deficiency unit; linear replacement inventory for an audience shortfall

2
New cards

Bonus impressions

Digital equivalent of a makegood

3
New cards

Credit

A financial reduction when delivery cannot be remedied operationally

4
New cards

Liability

An unsettled obligation created by a delivery shortfall

5
New cards

Makegood

Replacement advertising provided to settle a shortfall

6
New cards

Overdelivery

Delivering more than guaranteed, usually unbillable

7
New cards

Residual liability

What remains owed after remedies have been credited

8
New cards

Waiver

An authorized decision to close a liability without settling it