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Body Language
Nonverbal communication that shows a speaker’s attitude or feelings.
Tone
The emotion or attitude conveyed through someone’s voice.
Spelling & Grammar
Show professionalism and care toward the receiver.
Want
A good or service desired but not necessary for survival.
Need
A good or service necessary for survival.
Profit
Total Revenue
Limited Resources
Consumers have fewer resources available to satisfy unlimited wants and needs.
Demand
Quantity of a good consumers are willing and able to buy.
Supply
Quantity of a good producers are willing and able to sell.
Demand Curve
Slopes downward from left to right.
Supply Curve
Slopes upward from left to right.
Equilibrium
Point where quantity demanded equals quantity supplied.
Equilibrium in Burger Graph
Price = $3; quantity = 600 burgers per week.
Shortage
Quantity demanded is greater than quantity supplied.
Surplus
Quantity supplied is greater than quantity demanded.
Competition
Can lead to better prices, quality, and choices for consumers.
Command Economy Competition
Generally has little or no competition because the government controls production decisions.
6 Demand Shifters
Complementary goods, tastes, income, population, substitute goods, future expectations.
Complementary Goods
Goods that are commonly used together.
Example of Complementary Goods
Cars and gasoline.
Tastes
If a product becomes more popular, demand increases.
Income
Higher income can increase consumers’ ability to buy goods.
Population
More people means more potential buyers and higher demand.
Substitute Goods
Goods that can be used instead of one another.
Example of Substitute Goods
Coke and Pepsi.
Future Expectations
Expectations about the future can cause consumers to buy more or less now.
Price Change and Demand Curve
A price change does not shift the demand curve; it causes movement along the curve.
Increase in Demand
Demand curve shifts right.
Decrease in Demand
Demand curve shifts left.
5 Economic Indicators
GDP, standard of living, unemployment rate, inflation/deflation, national debt.
GDP
Total value of goods and services produced in a country.
Standard of Living
Measure of overall quality of life and material well
Unemployment Rate
Percentage of the labor force without jobs but seeking work.
Inflation
General increase in prices over time.
Deflation
General decrease in prices over time.
National Debt
Total amount of money a government owes.
GDP Per Capita
GDP divided by the country’s population.
Real GDP
GDP adjusted for inflation.
Nominal GDP
GDP measured using current prices without adjusting for inflation.
Business Cycle
Rise and fall of economic activity over time.
4 Business Cycle Phases
Prosperity, recession, depression, recovery.
Prosperity
Period when the economy is growing and doing well.
Recession
Significant decline in economic activity.
Depression
Severe and prolonged economic downturn.
Recovery
Period when the economy begins improving after a downturn.
Recession
Depression?