Introduction to Social Business Media - Course Overview

Vocabulary terms and definitions covering course policies, assignments, team roles, and key concepts introduced in Chapters 1 through 7 of the lecture.

CFO Journal

A specialized section within the Wall Street Journal focusing on critical finance developments for Chief Financial Officers.

CMO Today

A dedicated section in the Wall Street Journal highlighting important developments and topics for Chief Marketing Officers.

The Future of Everything

A Wall Street Journal section exploring future technological and societal trends predicted for 10, 15, or 25 years out.

Carson

The Teaching Assistant for the course, who is a junior studying finance with a 3.89 GPA, attended Harrington, rows on the men's rowing team, and serves as president of the Student Athlete Advisory Committee.

Homework Submission Policy

Homework assignments must be completed on time before class and are not accepted late, resulting in a score of zero if missed.

Standard Assignment Late Policy

Non-homework assignments submitted within 24 hours after the 11:59 PM deadline receive an automatic 25% late penalty deduction.

Accepted File Formats

Assignments must be submitted in Word or Word for Mac format; Google Docs and PDFs are not accepted for grading in Canvas.

Video Interview Assignment

An all-or-nothing 100% assignment where students record a junior or senior business student answering four advice-oriented questions.

Course Exams Structure

Three in-class, closed-book cumulative exams worth 100 points each (~30% of total grade), with no separate final exam during finals week.

Human Metrics Myers-Briggs Assignment

A personality style assessment consisting of approximately 70 free questions and a page to page-and-a-half write-up used to assist in building project teams.

Build a Business Case Team AI Project

The highest-weighted project of the semester (120 points) requiring student teams to produce a short video that solves a business issue using AI and demonstrates leading AI effectively.

Unannounced Quizzes

Three pop quizzes worth 25 points each given in class on recently covered material, with no makeups allowed for unexcused absences.

LinkedIn 1 Assignment

An assignment requiring students to build a full LinkedIn profile featuring high school, college, work, extracurriculars, a professional photo, and a minimum of 10 connections.

LinkedIn 2 Assignment

An assignment requiring students to connect with 10 business professionals on LinkedIn, typically necessitating outreach to 50 to 60 professionals over time.

Syllabus Contract

A mandatory requirement where students save, re-upload, and attach the syllabus document to Canvas to acknowledge reading and understanding course policies.

Social Media Intern Manager Position

An extra credit role worth 100 points assigned to lead class social media strategy and content creation.

Social Media Intern Positions

Three extra credit roles worth 75 points each available to students who capture and produce course content for social media platforms.