PSY220 midterm

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Last updated 12:23 AM on 10/16/26
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108 Terms

1
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What is social psychology?

The study of how our social surroundings and other external factors influence our behaviour, attitudes, and emotions, alongside factors within us.

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What questions do social psychologists ask?

Why, how, and when people think, feel, and act as they do. They consider multiple internal and external factors.

3
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What does it mean that we actively construct our reality?

  • We theorize, predict and generate conclusions all the time

  • We all seek to make sense of human behaviour

  • What is around us, constructs us as well

    • Our surroundings and experiences influence the way we interpret situations and understand ourselves and others.


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What is social intuition?

  • We don’t realize it but our uncouncious mind, our expectations and our beliefs influence our perception.

  • We engage in

    • Conscious/deliberate processing

    • Nonconscious/automatic processing


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Conscious/deliberate vs nonconscious/automatic processing?

  • Conscious/deliberate processing involves intentional thought.

  • Nonconscious/automatic processing happens without deliberate awareness and can influence our judgments.


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How do social influences shape behaviour?

  • The urge to feel like we belong, feel connected, see, understood and accepted is a basic human need

  • This need can influences how we feel and behave, even if it goes against our beliefs.


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What does the basic need to belong involve?

Wanting connection, acceptance, understanding, and to feel seen by others. This need influences emotions and actions.

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Can small or seemingly harmless social factors influence us?

Yes. Even seemingly benign features of a situation can affect what we say, think, and do.

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Internal dispositions & external factors interact

Personality, identity, and individual tendencies —→ interact in social situations to influence behaviour.

  • Context is important


10
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Cognition?

A tendency to enjoy and engage in effortful thinking. People high in this trait are more inclined to think deeply about information.

  • Cognitive & overthinking people


11
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Humans are biopsychosocial organisms?

  • We inherit genetic tendencies, but environmental conditions can influence how genes are expressed and how we behave.

  • Our mind and bodies are connected

    • Oxytocin increases trust

    • Self-compassion boosts our immune system

    • When rejected by others, our BP responds to it


12
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Are social pain and physical pain related?

  • Eisenberger, Lieberman, and Williams (2003) to show that social rejection and physical pain involve similar brain bases.


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How do relationships influence our actions?

  • Relationships can bring joy, sorrow, pain, and happiness. Our need for connection helps shape social behaviour.


14
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Why is interpreting social psychological data not entirely objective?

Researchers, like everyone else, interpret findings through mental models, expectations, and current states of mind.

15
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Why is social psychology described as an approach to understanding behaviour?

It encourages examining several interacting social, psychological, and biological influences instead of assuming one simple cause.

16
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Internal dispositions vs. external social influences?

  • Internal dispositions = characteristics within a person, such as personality, identity, and need for cognition.

  • External influences = features of the social environment, such as other people, social expectations, and situations.


Both interact to shape behaviour.


17
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How does self-compassion illustrate the mind-body connection?

The lecture states that engaging in self-compassion can boost immune function, showing a connection between psychological experience and the body.

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What are the major themes in social psychology?

  1. Social Thinking —→ We construct our social reality & our social intuitions are often power

  2. Social Influences —→ Social influences shape behaviour & dispositions shape behaviour

  3. Social relations —→ Social behaviour is also biological behaviour & relating to others is a basic need


19
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How do social psychologists test ideas?
  1. They organize observations into theories

  2. We generate hypotheses

  3. Use research methods to test predictions.


We just can’t use variables like Love, Anger, Political perspective and anxiety, etc

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What is an operational definition? Give an example.

A way to assign a definition to how a vague variable is going to be measured or manipulated for a study.

  • Example: We are interested in studying he role of social media on attraction

    • Define variables as social media and attraction

    • What do we mean by attraction? What do we mean by social media?


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Correlational vs. experimental research?

  • Correlational research measures naturally occurring relationships between variables, such as sleep hours and well-being.

    • For correlation research, you mainly focus on surveys

    • Survey responses are usually on a 5-point scale\

    • Results can be distorted by unrepresentative samples, question order, response/social desirability bias, and leading or differently worded questions (e.g., “forbid” vs. “not allow”).

  • Experimental research manipulates an independent variable, such as sleep hours, and measures its effect on well-being to test causation.

    • We try to recreate the world so that we can test or measure it


<ul><li><p><strong>Correlational </strong>research measures naturally occurring relationships between variables, such as sleep hours and well-being.</p><ul><li><p>For correlation research, you mainly focus on <strong>surveys</strong></p></li><li><p>Survey responses are usually on a 5-point scale\</p></li><li><p>Results can be distorted by unrepresentative samples, question order, response/social desirability bias, and leading or differently worded questions (e.g., “forbid” vs. “not allow”).</p></li></ul></li><li><p><strong>Experimental </strong>research manipulates an independent variable, such as sleep hours, and measures its effect on well-being to test causation.</p><ul><li><p>We try to recreate the world so that we can test or measure it</p></li></ul></li></ul><p></p>
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What is a correlation coefficient?

Correlation coefficient = r

  • The direction and strength of a relationship between two variables.

  • r ranges from -1 to +1

    • Positive means variables increase together

    • Negative means one tends to decrease as the other increases

    • Near zero means little or no linear relationship.

  • Correlation alone cannot establish causation.


<p>Correlation coefficient = <strong>r</strong></p><ul><li><p>The direction and strength of a relationship between two variables. </p></li><li><p>r ranges from -1 to +1</p><ul><li><p>Positive means variables increase together</p></li><li><p>Negative means one tends to decrease as the other increases</p></li><li><p>Near zero means little or no linear relationship. </p></li></ul></li><li><p><strong>Correlation alone cannot establish causation.</strong></p></li></ul><p></p>
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How do you distinguish positive, negative, and zero correlations?
  • Positive: more X is associated with more Y.

  • Negative: more X is associated with less Y.

  • Zero: no linear association.


The closer |r| is to 1, the stronger the linear relationship.


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What are independent and dependent variables? Use the sleep example.
  • Independent variable (IV): what the experimenter manipulates

    • e.g., amount of sleep (2 vs. 4 hours).

  • Dependent variable (DV): what they measure,

    • e.g., self-reported well-being or muscle tension.


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What are key critical factors to consider when designing an experiment?

  • Independent variable (ex. sleep)

  • Dependent variable (ex. Perception of well-being)

  • Random Assignment

  • Control group (ex. no manipulation of sleep)


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What is random assignment and why is it important?
  • Each participant has an equal chance of entering any experimental condition.

  • It helps create comparable groups to eliminate the chance that observed effects are due to extraneous differences.


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What makes up you?

You:

  • Who am I? —→ Self-concept

  • Your sense of self-worth —→ Your self-esteem

  • How you organize, explain and predict yourself —→ Your self-knowledge

  • Your social roles / your group identities —→ Your social self


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What is self-concept?

Your understanding of who you are:

  • Self-schemas, traits, roles, identities, and states of being.

  • Different parts of the self may become prominent in different situations.


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What is the spotlight effect? What example was mentioned?

  • The tendency to overestimate how much other people notice our appearance or behavior.

  • The tendency to see ourselves as the center of others perceptions

    • Lawson (2010) —→ 40% predicted others would remember a prominent sweatshirt logo, but only 10% recalled it.


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What is the illusion of transparency?

  • The tendency to overestimate how clearly others can detect our internal feelings, such as nervousness, even when those feelings are less visible than we assume.

    • Savitsky & Gilovich (2003) —→ Forty university participants spoke in pairs for 3 minutes and rated nervousness. Speakers rated their own nervousness, 68% were convinced that they appeared more nervous than their partner

  • Main conclusion: Learning about the illusion of transparency can help people feel and appear more composed during public speaking.


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What were the three conditions in the illusion-of-transparency speech experiment?

  • In Savitsky and Gilovich (2003), 77 students gave 3-minute speeches after 5 minutes of preparation.

  • Control received no extra instructions

  • Reassured were told to relax and not worry

  • Informed learned about the illusion of transparency.

    • Rated themselves better


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What are self-schemas?

  • Mental models of what we believe ourselves to be, such as “I am compassionate” or “I am a writer.”

  • They help form self-concept and influence how we interpret and interact with others.

  • Made up of multiple social identities and traits (Iranian, student, sister)

  • Both stable and always shifting


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How can the self-concept change across situations?

  • We have multiple social identities, traits, and states that can become more or less salient depending on context.

  • At a student-fee protest you may think of yourself as a student/activist; at a family gathering as a relative.


34
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What is social comparison? Upward and downward comparisons.

  • Evaluating ourselves against other people as benchmarks.

  • Upward comparison compares us with someone doing better;

  • Downward comparison compares us with someone doing worse.

  • Comparisons can help or hurt self-evaluation.


Lockwood and Kunda (1997): Social comparison can have positive and negative effect on self:

  • First and fourth year student reads article about “superstar”

    • First year —→ Someone they could be

    • Fourth year —→ Too far out of reach

    • The effect depends on whether success seems attainable.

  • DV = Measure of self-evaluation


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How can social media influence social comparison?

  • People often share selective highlights of their lives.

  • Comparing ourselves to those posts can create the impression that others are happier or more successful.

  • What would be the effects of limiting social media to 30 min/day?


36
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Individualistic and collectivistic cultures?

  • Individualistic cultures: emphasize personal goals, attributes, autonomy, and an independent self-concept.

    • "I am ambitious, independent, and hardworking."

  • Collectivistic cultures: emphasize relationships, group identity, harmony, interdependent goals, and an interdependent self-concept.

    • Asia, Africa, Central and South America, Indigenous Communities

    • "I am a daughter, a member of my community, and someone who supports my family."


Cultural differences can influence ways of thinking and perceiving (cognition):

Nisbett and colleagues:

  • Japanese and American shown underwater scene and given recall memory test

  • Japanese: 60% remembered more of the background and relationships among elements

  • Americans: Remembered focal objects


Remember that individualism and collectivism describe cultural orientations, while independent and interdependent self-concepts describe how people understand themselves.

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What is an independent versus interdependent self-construal?

  • Independent: understanding yourself as autonomous and distinct, defined mainly by personal qualities and goals.

  • Interdependent: understanding yourself through relationships, group membership, and shared responsibilities.


Describes how people understand themselves

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Studies demonstrating cultural differences

US–Taiwan Facebook selfie study:

  • US students’ selfies were more likely to be close-ups of the person

  • Taiwanese students’ selfies included more visible background.

  • The example illustrates cultural variation in how people visually represent the self.

  • Shows differences in culture


Pen Study:

When choosing among pens:

  • 77% of Americans versus 31% of Asians chose the uncommon colour.

  • The finding illustrates cultural differences in preference for uniqueness versus conformity.


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What is the planning fallacy?

  • The tendency to underestimate the time needed to complete tasks.

  • In Buehler and colleagues’ study, honours students underestimated thesis completion time by about 3 weeks even using their best guesses.


Your reduce planning fallacy by:

  • Break a project into smaller steps and estimate the time needed for each, rather than guessing only the total time.


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What is affective forecasting + Impact bias?

  • Predicting how we will feel in the future.

  • People struggle to predict the intensity and duration of their future emotions

  • "How happy will I feel if I get accepted into medical school?"

  • We tend to show an impact bias

    • Overestimate the long-lasting emotional impact of a future event


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How do global and domain-specific self-esteem differ?

We always desire to feel goof about ourselves.

  • Global self-esteem: is overall self-worth

  • Domain-specific self-esteem is how you value yourself in a particular area.

    • Domain-specific self-esteem better predicts performance in that area.

    • Example: confidence in math can predict math performance better than overall self-worth.


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How do people try to enhance self-esteem in social situations?
  • We emphasize desirable traits when speaking with peers

    • though this can make us less liked (Canevello & Crocker, 2011) —→ narcissist

  • After rejection, we may seek approval from others.

    • Example: talking up your achievements to impress new friends.


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What are the consequences of low self-esteem?
  • Low self-esteem in youth is associated with later depression, anxiety, and loneliness.

  • It can function like a schema, shaping memory and perceptions:

    • someone may recall a partner’s worst actions and doubt their love (Murray et al., 2002).


High SE: Blame others or circumstances when fail

  • Focus and savor good moments + resilient

  • Can be obnoxious, entitled or interrupt

  • The pursuit of high SE can be problematic despite it being linked to high well-being

Low SE: Blame themselves and give up

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What is self-efficacy?

  • Self-efficacy is belief in your competence to perform a task, rather than your overall worth.

  • It predicts persistence, lower anxiety, and academic success

    • a review of 241 studies linked performance self-efficacy strongly with GPA.

    • Example: believing you can solve a difficult problem.

  • Self-efficacy increases self confidence


Feedback that builds self-efficacy:

  • encourages persistence and accomplishment, which increases confidence.

  • Feedback on your self-efficacy is more impactful than feedback on your self-esteem

    • Example: “You tried really hard!” focuses on effort and action rather than “You’re really smart!” which focuses on a trait.


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What is self-compassion, and how does it differ from self-esteem?
  • Self-compassion = treating yourself kindly during difficulty without needing to feel above average.

    • It involves LESS self-evaluation and self-enhancement than self-esteem

    • Example: responding to a poor grade with kindness and a plan.

  • Self-esteem = needing to be special and above average


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How is self-compassion related to academic performance?

Self compassion leads to:

  • Stress regulation: directly supporting stronger performance outcomes

  • Positive academic variables: enhances learning motivation, resilience and engagement

  • Acts as a buffer: reduces damaging effects of failure, perfectionism and academic pressure

  • Stronger mental health: lower anxiety and burnout creating psychological safety


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What is self-serving bias or self-serving attribution?
  • A tendency to protect self-image by crediting success to our abilities and blaming failure on external circumstances.

    • Example: “I got an A because I’m skilled,” but “I failed because the professor wrote a bad test.”


Can impact relationships:

  • It can contribute to relationship and workplace dissatisfaction.

  • People may blame ex-partners for breakups or believe they do more housework than their spouse.

  • We also tend to deny having the bias ourselves.


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Self-serving bias vs high self-esteem

The main difference is that high self-esteem = how positively you view yourself

Self-serving bias = how you explain events to protect that positive view of yourself.

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What is unrealistic optimism?

  • Believing you are more likely than others to experience good outcomes and less likely to experience bad ones.

  • Examples: expecting greater success or lower heart-attack risk; during COVID, assuming others were more likely to spread the virus than oneself.


BUT optimism has its benefits:

  • Optimism associated with longer lifespan, greater happiness, and less depression.

  • The problem is unrealistic estimates of personal risk, not optimism in general.


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What is false consensus bias?
  • Overestimating how much other people share our beliefs, preferences, or feelings.

  • Examples: assuming most people agree with your political views or that someone shares your romantic interest.


Might occur due to:

  • Information-processing or memory errors

  • Can also be motivated —→ Protecting a positive self-image and confirming our existing self-concept can give us a sense of stability.


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What are impression management and self-presentation?
  • Presenting a desired image of ourselves to other and to ourselves

  • They may be conscious or automatic.

  • Example: emphasizing professionalism during a job interview.


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What is self-handicapping, and why do people do it?
  • Creating obstacles that provide an excuse for poor performance, protecting self-image.

  • Examples: partying before an interview or procrastinating on an assignment.


It can be highly self-protective BUT very damaging long-term (low GPA)


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What distinguishes System 1 from System 2 thinking?

System 1 = fast, automatic, and unconscious

  • Makes us realize we know more than we know

  • Priming: Our perceptions are influenced by factor we are not conscious of

    • See Soap or Soup depending on priming

    • Priming one word or thought influences subsequent thoughts and actions

  • Subliminal priming:

    • Subliminal priming involves exposure without conscious awareness (not reading a list)

      • After reading a sexually explicit passage —→ Catholic women shown a subliminal frowning Pope rated their self-esteem lower than comparison conditions.


System 2 = requires attention and deliberate thought.

  • Example: instantly recognizing a familiar face versus carefully solving a hard problem.


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What is embodied cognition?

  • Bodily states and sensations influence judgments.

    • Sitting in a wobbly chair led people to rate relationships as less stable (Kille et al., 2013)

    • Feeling hopeless made a room seem darker (Dong et al., 2015).


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What is intuition?

  • Intuition is rapid judgment without deliberate reasoning.

    • Expertise can improve it: master chess players recognize patterns and choose moves at a glance.

    • However, intuitive judgments can still be wrong.


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What is overconfidence? What is overconfidence vs self-esteem?

  • Overconfidence is being more certain than correct.

  • In a COVID forecasting example, 18 experts expressed 80% certainty; only 3 estimates were close. Average predicted cases were 20,000 versus 122,653 actual.


High self-esteem: You believe you're intelligent and capable. Even if you perform poorly, you still value yourself.

Overconfidence: You barely study because you're convinced you already know everything, but your actual knowledge is much lower than you think.

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What is the Dunning–Kruger?

  • Kruger and Dunning (1999) found that students with the lowest scores on humor, grammar, and logic were especially likely to overestimate their abilities.

    • Overestimation is more likely on easy than complex tasks.


<ul><li><p>Kruger and Dunning (1999) found that students with the lowest scores on humor, grammar, and logic were especially likely to overestimate their abilities.  </p><ul><li><p>Overestimation is more likely on easy than complex tasks.</p></li></ul></li></ul><p></p>
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Self-serving bias vs overconfidence vs high self esteem

  • High self-esteem: "I feel good about myself."

  • Overconfidence: "I think I'm better at this than I actually am."

  • Self-serving bias: "I succeeded because of me, but I failed because of something else."


Ask yourself what the person is doing.

  • Feeling positively about themselves? High self-esteem

  • Explaining success or failure in a biased way? Self-serving bias

  • Overestimating how good or accurate they are? Overconfidence


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What is confirmation bias?

  • Preferring information that supports existing beliefs and avoiding challenges.

  • Examples: reading articles that agree with your views, avoiding opposing political opinions, and selecting news aligned with your beliefs.

  • Why do we do this? —→ It can protect self-image and is highly adaptive


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What are heuristics? What are the two types?

  • Heuristics are mental shortcuts that allow quick judgments without evaluating every detail.

  • They help us navigate complex social information, but can produce errors.


Representativeness heuristic:

  • Judging whether someone or something belongs to a category by how closely it matches a typical example.

    • Example: assuming someone is a librarian because they are quiet and love books.


Availability heuristic:

  • Judging how likely something is based on how easily examples come to mind.

  • Vivid or memorable events feel more common.

    • Example: after hearing about a plane crash, overestimating how likely flying is to be dangerous.


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What is counterfactual thinking?
  • Imagining alternative outcomes that could have happened but did not, often after near misses.

  • Often happens when we just barely escaped something bad

  • Example: “If I had left five minutes earlier, I would have caught my flight,” or regretting a changed exam answer.


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How do illusory correlation and illusion of control differ?
  • Illusory correlation: perceiving a relationship where none exists or exaggerating it

    • e.g. treating coincidences as a pattern, lucky shirt


  • Illusion of control: believing you can influence chance events

    • e.g. thinking a lucky ritual controls gambling outcomes.


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What is belief perseverance?
  • Our initial beliefs can be strong and we hold onto it tight

  • Continuing to hold an initial belief even after contradictory evidence appears.

  • Once a belief forms, a solid contradicting element cant alter it

    • Example: believing a classmate is dishonest even after learning the original accusation was false.


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What is the misinformation effect?

  • When your memory of an event changes due to misleading information you encounter afterwards.

  • Later misleading information alters how people reconstruct a memory.

    • Asking how fast cars “smashed” rather than “hit” each other can change recall.

    • A question about ice on a cold night can also suggest a detail that was absent.


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How can current attitudes distort memory of past attitudes?
  • We reconstruct past feelings to match our current views.

    • In a study of 373 newlyweds, those who separated two years later denied having reported such happiness early in marriage.

    • Current feelings shaped recall.


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What is attribution theory?

  • Attribution theory is the study of how we explain peoples behavior and if it comes from internal factor like their personality or traits; or external factors like the situation they are in

  • Whole and neutral idea for explaining behavior


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What is the fundamental attribution error (FAE)?
  • FAE is overestimating others’ dispositions (internal traits) and underestimating situational causes of their behavior.

    • Example: calling a late student lazy without considering a delayed train.

    • Cutting someone off in traffic but the person is late


Ex. Pro/anti-Castro speech study:

  • Participants inferred that speakers believed their pro- or anti-Castro speeches, even when speakers had been assigned a position rather than choosing it.

  • They underweighted the situational constraint.


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Why does the FAE happen?

  • When observing someone, the person stands out while the situation fades into the background

  • When we are in the scenario, we notice our surroundings.

  • Culture shapes what we notice and value, in collectivist culture they emphasize context and roles —→ FAE is less common in collectivist cultures

    • Girl not talking in class —→ collectivist culture will say the girl is to shy to speak in front of the teacher specifically


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What is a self-fulfilling prophecy?

  • When a belief about someone changes your behavior in ways that makes that belief come true.

    • Teachers expecting high achievement from a particular student may smile, call on students more, give harder work and allow more response time, helping produce better performance (Cooper, 1983).


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What is behavioural confirmation, and how does it differ from self-fulfilling prophecy?
  • Behavioral confirmation is a type of self-fulfilling prophecy in which expectations change how you treat others, prompting them to confirm the expectation.

    • Example: assuming someone dislikes you, acting coldly, and receiving a cold response.


Self-fulfilling prophecy: The general term, the whole sequence from belief to outcome
Behavioral conformation: specific interactions which drive the self-fulfilling prophecy

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What is an attitude? What are three components of attitude?

Attitude is our evaluation of something and influences our behaviour:

Described by:

  • Valence = whether the evaluation is positive or negative

  • Strength = how firmly it is held.

    • Example: strongly loving Instagram vs mildly disliking it.


Three components of attitude:

  • Cognitive = what you think or believe about it

    • “Instagram helps me stay informed”

  • Affective = emotional response and how you feel about it

    • “I enjoy it”

  • Behavioral = what you tend or plan to do

    • “I open it daily”


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Do attitudes always predict behaviour? Give the lecture evidence.

No. Wicker (1969) found weak attitude–behaviour links across many variables.

  • People may report against to racial slurs but respond indifferently when one occurs (Kawakami et al., 2009).


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What is moral hypocrisy?

  • Moral hypocrisy is wanting to appear moral while behaving selfishly.

    • Ex. only 1 in 20 thought assigning themselves a rewarding task was moral, yet 80% gave themselves that task instead of the dull one.


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What three conditions make our attitudes predict our behaviour?

Attitudes predict behaviour better:

  1. When competing social/situational influences are minimal

    • Its tough to get at peoples true attitude

  2. When our attitude is specific to the behavior

  3. When the attitude is strong.

    • Example: a strong attitude about morning jogging predicts tomorrow’s run.


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What are the different attitude measures?

  • Explicit measures: directly ask for conscious evaluations

    • e.g. a survey about liking Instagram.

    • Use likert scales —→ a set of belief statements and you indicate your degree of agreement or disagreement with a set of statements


  • Implicit measures: infer automatic associations indirectly, often from response speed to stimuli.

    • Our attitudes vary in strength

    • Strength is measured by how fast or accessible an attitude is

    • Speed = strength of association and determines the strength of their attitude towards something

    • Fazio et al. (1995) face priming study: Participants classified positive or negative adjectives after seeing faces. White participants responded faster to negative adjectives after Black-face primes, illustrating automatic evaluative associations measured by reaction time.


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What is a Likert scale?
An explicit attitude measure asking how much someone agrees or disagrees with statements, often from 1 = strongly disagree to 5 = strongly agree. Example: rating “Social media improves my life.”
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What is the Implicit Association Test (IAT)?

The IAT (Greenwald et al., 1998) measures relative automatic associations by timing how quickly people sort categories and positive/negative words.

  • Example: faster sorting when one social category shares a key with positive words.


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Are implicit or explicit attitude measures better?
  • Both can predict behaviour, and using both may improve prediction.

  • Concerns about IAT reliability compared with other implicit measures.


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Why do attitudes better predict average behaviour than a single action?
  • Many temporary factors influence any one act.

  • A general attitude toward religion may not predict attendance at worship this week, but may predict overall religious behaviour across many occasions.


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What is the Theory of Planned Behaviour (TPB)?

TPB (Ajzen, 1proposes that attitude toward the behaviour, subjective norms and perceived behavioural control shape intention, which predicts behaviour. Example: enjoying the gym + friends going + feeling capable → intending to go → going.

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What are subjective norms and perceived behavioural control in TPB?

Subjective norms are perceived social expectations (“Everyone around me goes to the gym”). Perceived behavioural control is believing you can perform the action (“I can fit gym sessions into my schedule”). Both influence intention.

<p>Subjective norms are perceived social expectations (“Everyone around me goes to the gym”). Perceived behavioural control is believing you can perform the action (“I can fit gym sessions into my schedule”). Both influence intention.</p>
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How do small actions change attitudes? Explain foot-in-the-door and its study.
Behaviour can shape attitudes through commitment and consistency. Foot-in-the-door: agreeing to a small request increases compliance with a larger one. Safe-driver study: about 76% who displayed a small window sticker later accepted a large lawn sign.
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What are low-balling and door-in-the-face, and why do they work?
Low-balling: secure agreement with an attractive price, then add costs after commitment (car dealer fees); can work even when profit motive is obvious. Door-in-the-face (Cialdini, 1975): reject a huge request, then accept a smaller one because the requester appears to concede, activating reciprocity (weekly volunteering vs one hour).
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How do immoral actions and new laws influence attitudes?
People may justify escalating harmful acts by blaming or dehumanizing victims. Laws can also shift attitudes over time, such as seatbelt requirements and desegregation.
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Compare self-presentation, cognitive dissonance, and self-perception theories.
Three explanations for behaviour shaping attitudes: Self-presentation/impression management: express attitudes consistent with actions to look stable to others, even if pretending (praise a club after joining). Cognitive dissonance: conflicting thoughts/actions create uncomfortable arousal, so attitudes change to restore internal consistency (justify a dull club after difficult initiation). Self-perception: infer your attitudes by observing your own actions, without requiring arousal (volunteer often, conclude helping matters).
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What is effort justification? Explain Aronson and Mills (1959).
Women completed mild or severe embarrassing initiation before hearing the same dull discussion. The severe-initiation group rated it most positively, justifying their greater effort.
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What is post-decision dissonance? Explain Gilbert and Ebert (2002).
After choosing between similarly attractive options, people enhance the chosen one and devalue the rejected one. Example: after buying one of two phones, convincing yourself yours is better. People chose between equally liked posters. Those whose choice was final later preferred their chosen poster more than those allowed to switch, consistent with post-decision dissonance.
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How does culture affect post-decision dissonance? Include both CD studies.
Heine and Lehman (1997): Canadian students upgraded a chosen CD, Japanese students did not. Hoshino-Browne et al. (2005): Japanese students showed the effect when choosing for a friend.
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How can facial expressions affect evaluations? Include Laird and Strack.
Laird: smiling versus frowning influenced cartoon ratings. Strack et al. (1988): holding a pen between teeth (smile-like) led to higher funniness ratings than holding it between lips.
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How do head movements and posture influence attitudes and confidence?
Wells and Petty (1980): nodding while hearing an editorial increased agreement compared with shaking the head. Brinol et al. (2009): upright posture increased reported confidence.
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How did Zanna and Cooper (1974) test the role of arousal in dissonance?
Students wrote counter-attitudinal essays under high or low choice, then took a placebo. High-choice participants changed attitudes more when arousal could not be blamed on the pill; an arousal-pill explanation reduced change.
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What is self-affirmation theory (Steele, 1988)?
After threatening their self-image through undesirable behaviour, people may affirm another valued part of themselves. Example: after acting selfishly, emphasizing being a caring friend or doing a good deed.
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What is persuasion? Compare the central and peripheral routes and when each dominates.
Persuasion means changing attitudes through communication. Central route: carefully evaluate argument quality when motivated, attentive, able to think, and not distracted (assess medical evidence). Peripheral route: use simple cues like expert status or attractiveness when tired, distracted, or unmotivated (trust celebrity endorsement).
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What are the four elements of persuasion? Give an example.
Communicator (who says it), message (what is said), channel (how delivered), and audience (who receives it). Example: a doctor, vaccine advice, face-to-face visit, and patients.
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What makes a communicator credible? Explain expertise and trustworthiness.
Credibility depends on perceived expertise and trustworthiness. Expertise: familiar facts, credentials (doctor), confident direct speech. Trustworthiness: eye contact, no obvious intent to persuade, arguing against self-interest, declaring conflicts of interest first (Sak et al., 2018), and faster speech; Muller et al. (1976): 190 vs 110 words/min sounded more intelligent/knowledgeable.
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How do attractiveness, liking, and similarity influence persuasion?
We are more receptive to people we like, find attractive, or see as similar to us. Example: youth may respond to an anti-smoking message delivered by peers.
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When do logical and emotional appeals work best?
Logical appeals work well for attentive, analytical audiences; emotional appeals can work when feelings shaped the attitude. Lecture example: emotional COVID vaccine appeals.
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How do positive and negative moods affect persuasion?
Positive associations (snacks, humour, pleasant lunches) can improve message reception. Negative moods may prompt more rumination and resistance to weak arguments.
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How should fear appeals and gain framing be used?
Fear or shocking messages work best when paired with a clear remedy that reduces the threat. Example: an anti-smoking warning plus practical quitting steps; gain framing highlights benefits of healthy action.
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Compare one-sided and two-sided appeals. Explain the recycling study.
One-sided gives only supporting reasons; two-sided acknowledges objections. Werner et al. added “We know it’s inconvenient” to a recycling request, doubling compliance to 80%.