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Define ‘business plan’.
The document that sets out a business idea or proposition, including the objectives, resources and corporate strategies.
List 6 contents of a business plan.
The business, the product, the market, the finance, the personnel, the marketing
List 3 advantages of business plans.
Helps form strategic focus, provides framework to manage priorities, helps manage change
List 3 disadvantages of business plans.
Time-consuming and costly, does not eliminate risk, business plans made by new entrepreneurs may lack depth