Sports Media Exam 2

Media guide

Contains everything about a team that a reporter may need to know.

Team websites

Mainly for fans; contain basic roster and team information.

Statistics

A statistical summary of each day's game.

Analytics

The use of advanced statistics to evaluate teams and players.

Moneyball

The shift from traditional scouting toward using advanced analytics to evaluate players; most major sports teams now have analytics departments.

How can stats and analytics help your story?

They can show how a team has improved or declined.

Why is context important when discussing statistics?

Statistics can be deceiving without proper context.

Basketball card stats

Points, rebounds, and shooting percentages.

Basketball advanced stats

Box plus/minus, VORP, and win shares.

Football card stats

Yards and touchdowns.

Football advanced stats

DVOA and DYAR.

Baseball card stats

Batting averages and home runs.

Baseball advanced stats

Slugging and range factor.

Volleyball card stats

Kills, digs, and aces.

Volleyball advanced stats

Pass Quality Rating.

Backpack journalism

A style of covering events in the early digital age when journalists carried notebooks, audio recorders, cameras, and video recorders.

What challenge arose with digital media?

Everyone can be a journalist, making it harder to find the truth.

Citizen journalism

When anyone can create media content about an event or share their viewpoint with a wide audience.

News consumers

People who want to know everything about a team and may possibly know more than the journalists.

Disinformation

Information shared to intentionally steer people in the wrong direction.

Misinformation

Information shared unintentionally, without bad intentions.

4 tips for interacting with audiences

Be where the conversation is happening; invite interaction; incentivize good behavior; highlight and feature audience members.

Practical uses of YouTube and Instagram for journalists

Behind-the-scenes footage and promotional content.

4 tips for practical uses of AI

Be ethical and transparent; prioritize fact-checking; act independently; recognize the limits of technology.

Why is PR important for sports organizations?

Organizations want a good reputation and need good people on their team because so much money is involved.

Public relations (PR)

Management and relationship functions between organizations and their publics.

Sports public relations

A brand-centered communication function designed to manage and advance relationships between a sports organization and its key publics.

Publics

Different groups of people that an organization serves.

Examples of publics

Season ticket holders, donors, alumni, students, players, sponsors, and fans.

Sports journalist vs. sports PR professional

A sports journalist writes stories; a sports PR professional tries to make their team look good.

4 types of key publics

Nonpublic, latent public, aware public, and active public.

Stewardship

Encourages organizations to consider how their decisions affect key publics.

Organizational guidelines

Organizations should establish a spokesperson and a strategy.

News release

Newsworthy elements can be quickly identified and transferred into a news story.

Types of organizational media

Media guides, websites, and brochures.

Crisis communication

Prepare ahead of time for a crisis and find the facts.

Internal crisis plan

Outlines individual roles, communication lines, and actions within an organization.

External crisis plan

Outlines the messaging strategy and identifies who speaks on behalf of the organization.

5 steps of a crisis communication plan

1. BUY-IN FROM SENIOR LEADERSHIP

2. ID KEY INDIVIDUALS FOR INPUT

3. MAKE PLAN AVAILABLE INTERNALLY

4. TEST THE PLAN

5. EMPLOY THE PLAN