Practice Flashcards: AI, NFTs, and Digital Branding in Saudi Arabia and Dubai

Flashcards derived from lecture notes on adopting AI, NFTs, and immersive digital technologies for fashion branding in Saudi Arabia and Dubai, following Vocabulary style and TAM/Hofstede theoretical frameworks.

Artificial Intelligence (AI)

The imitation of human cognitive functions by machines, particularly computer systems, including problem-solving, natural language processing, and machine learning.

Non-fungible tokens (NFTs)

Digital assets that rely on blockchain technology and serve as proof of ownership or evidence of the legitimacy of special goods or content, which can neither be divided nor exchanged.

Immersive digital technologies

Technologies that create a simulated experience perceived by the user as real, specifically including virtual reality (VR), augmented reality (AR), and mixed reality (MR).

Metaverse

An immersive digital environment providing fashion brands with new opportunities to create user-centered, interactive, and fully immersive 3D products.

AI Personalisation

The utilization of machine learning in the analysis of consumer data such as browsing history and demographics to customize preferences and improve competitive advantage.

Blockchain

A distributed, decentralized digital ledger that keeps track of transactions on numerous computers, creating an immutable chain of records for transparency and security.

Technology Acceptance Model (TAM)

A theoretical framework used to forecast and explain technology adoption based on two main determinants: perceived usefulness and perceived ease of use.

Perceived Ease of Use ($PEOU$)

A subjective measure within the $TAM$ reflecting a user's perception of the degree to which they expect that using technology will be effortless.

Perceived Usefulness ($PU$)

A utilitarian measure within the $TAM$ dealing with the idea that using a specific technology will improve performance or help achieve particular objectives.

Hofstede Model

A cultural dimensions theory that defines culture as a collective programming of the mind, distinguishing members of one human group from another through dimensions like power distance and collectivism.

Power distance

A cultural dimension where high levels make individuals more cautious about adopting the viewpoints of those they regard as powerful or superior.

Masculinity (Hofstede Dimension)

A cultural orientation that distinguishes itself by emphasizing social position, competition, and material assets.

Femininity (Hofstede Dimension)

A cultural orientation that values relationships, quality of life, and modesty within a society.

Digital fashion

A term for apparel and accessories that only exist in digital form and are frequently created for virtual avatars or characters.

Digital twins

Virtual versions of tangible goods or services that allow customers to examine and personalize virtual models, such as car models.

Decentralized Autonomous Organisations (DAOs)

Businesses that operate on blockchain networks and are controlled by code, used to manage shared resources and make collective decisions.

Smart contracts

Self-executing agreements with the conditions of the contract explicitly put into code to enable automated and transparent transactions.

Brand engagement

The degree of interaction, connection, and involvement consumers have with a brand, relying on brand awareness, emotional attachment, and customer loyalty.

Woke washing

A term used to describe flimsy marketing gimmicks where brand activism on social problems is not genuinely consistent with the brand's core values.

Geofencing

A technological strategy for responsible usage of AI, ensuring advertising campaigns (such as LGBT-focused content) are only shown in regions where they are legal and culturally appropriate.

Digital divide

An ethical issue referring to inequities in access to technology caused by the requirement for expensive hardware and high-speed broadband infrastructure.

Interpretivism

A research philosophy that focuses on understanding the subjective meanings and experiences of humans, social systems, and cultural systems.

Reflexive thematic analysis

A methodical qualitative research technique developed by Braun and Clarke for identifying, analyzing, and interpreting themes or patterns in data via six specific phases.

Sustainability

The process of addressing current demands without compromising the capacity of future generations to satisfy their needs, often linked to eco-friendly practices.

Technology awareness

A high level of expertise and proficiency in using digital devices, software, and online platforms.

Phygital fashion

A term used to describe the hybrid intersection of physical fashion elements and digital technology (AI and metaverse) in branding.