APR 241

When should you conduct summative research?

At the end of a campaign.

Weaknesses and opportunities are related to which types of factors?

Weaknesses are internal factors; opportunities are external factors.

An organization's _ describes a desired end-state resulting from its work.

Vision statement.

Which of the following is an example of psychographic data?

She likes to eat healthy.

Which of the following is NOT an example of a quantitative research method?

Focus group.

Which type of research expands BEYOND the numbers and data?

Qualitative research.

Secondary research involves the reuse of existing research, while research involves collecting your own data.

Primary.

is conducted with rules and procedures that allow for more confidence in the results.

Formal research.

refers to the accuracy of a measurement or observation.

Validity.

In utilitarian ethics, which action should you consider?

Does the most good and least bad.

According to the hierarchy-of-effects model, before people can comprehend a message, they must also:

Like the message.

What level is associated with driving attendance for an opening night?

Acting.

Objectives are the specific measurable steps, while are the desired outcomes.

Goals.

Which SMART criterion is missing if the objective is not time-bound?

Time-bound.

The number of news releases distributed is an example of:

An output.

A good timeline should key dates and events.

Highlight.

What type of evaluation uses performance metrics to adjust strategy?

Formative evaluation.

Which resource is NOT key in a public relations budget?

Partnerships.

The charge to the client for your work may be up to three to four times your salary. This is:

Billable rate.

In consequentialism, decision-making focuses on what?

Outcomes.

Crisis response strategies range from pure advocacy to pure accommodation according to:

Contingency theory.

Which stage of the issue life cycle occurs when the negative impact becomes public?

Current/crisis.

Public relations crises, like those Nike faced, can be prevented through:

Responsible supply chain management.

Which step determines if an issue is significant?

Identification.

What do public relations practitioners do in the implementation phase of proactive issues management?

Put policies and programs into action.

Which crisis type sees the public assign minimal responsibility to the organization?

Victim crises.

What type of strategy seeks to absolve responsibility?

Deny strategy.

Bolstering and ingratiation are forms of what response strategy?

Reinforce strategy.

Public relations practitioners should pay attention to all social media users EXCEPT:

Social media detractors.

In _ communication, meaning is stated explicitly, while in _ communication, meaning is based on context.

Low-context; high-context.

Which of the following is NOT one of Hofstede's cultural dimensions?

Approval-denial.

People less comfortable with ambiguity prefer which type of rules?

Stricter rules.

__ is our belief that we can perform behaviors to achieve outcomes.

Self-efficacy.

Multinational conglomerates are evidence of:

Economic convergence.

Weber Shandwick recommends that globalize and localize .

Strategies; tactics.

Which of the following failed to consider cultural norms?

Mastercard's World Cup campaign.

Relational public diplomacy aligns with which public relations model?

Symmetrical model.

In public diplomacy, nations use media strategically, while in public diplomacy, nations engage foreign publics.

Mediated; relational.

In ___, communicators strive to impose their views on others.

Monologic communication.