Late Modernism - International Typographical Style (1940s - 1960s)

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7 Terms

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Historical Backdrop

WW2 Neutrality
Stable Economy
Swiss Rationality
Rejection of Ornamentation
Dej Stijl + Bauhaus + Typography + Constructivism

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Key Characteristics

  • Strict adherence to grid-based systems

  • Asymmetrical, yet balanced layout

  • Sans serif typography

  • FORM FOLLOWS FUNCTION EVEN MORE

  • Rejection of personal injection as designer

  • Black and white OBJECT photography or monochromatic objectivism

  • Sought to transcend culutral barriers to achieve an international level of legiblity and clarity.


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Armin Hofman

iconic poster designs - black & white restrictive palettes and high contrast, symbolic imagery - Basel

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Basel

More experimental, whimsical, higher focus on contrast and expressive nature

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Fridolin Muller

Showcases some of Basel school’s proclivities towards integrating 3D objects into spaces - Basel

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Zurich

More restrictive, concrete, rigid. High emphasis on mathematical grid and abstract geometry

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Josef Muller Brockmann

key figure driving the grid-based approach. Highly geometrical, calculated approaches within work - Zurich