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aggregate demand definition
the quantity of total output, or real GDP, that all buyers in an economy want to buy at different possible price levels, ceteris paribus.
= C + I + G + (X-M)
what does the AD curve show
the relationship between the aggregate output buyers want to buy (real GDP demanded) and the economy’s price level, ceteris paribus.
factors that cause a shift in the AD curve (determinants of aggregate demand)
change in consumption
change in investment
change in government spending
change in net exports
causes of change in consumption
change in :
real disposable income
consumer confidence (Keynesian focus)
expectation of future price levels
interest rates
wealth (e.g change in asset prices)
level of household indebtedness → how much money people owe from borrowing in the past
causes of change in investment spending
changes in:
business confidence (Keynesian focus)
interest rates
(improvement) technology → stimulate investment spending
corporate taxes
level of corporate indebtedness
legal/institutional changes
causes of changes in government spending
change in :
political priorities
economic priorities → deliberate efforts to influence aggregate demand
tax revenue
borrowing
business cycle (Keynsian focus)
causes of changes in next exports
changes in:
national income abroad → increase in national income abroad = import increases
exchange rates → price of one country’s currency increases → exports fall as it is more expensive for consumers abroad. however imports increase as goods and services from abroad are cheaper for domestic consumers.
trade policies / level of trade protection → changes in trade restrictions e.g quotas, import taxes (decrease in exports + imports)
aggregate supply definition
the total quantity of goods and services produced in an economy (real GDP) over a particular time period at different price levels.
Potential output / Productive capacity definition
the total amount that can be produced by an economy over a period of time with a given amount of resources = vertical section of the AS curve (AS=Yfe)

3 sections of Keynesian aggregate supply curve
1 -
The economy has large spare capacity + unemployment
real GDP is low
increased demand for factors of production doesn’t push up factor prices
2 -
real GDP + price levels increase
the economy gets ever closer to maximum capacity firms will experience bottlenecks of resources become scarcer as there is an upward pressure on factor prices of goods and services
3 -
The economy is working at maximum capacity (on PPC) = full employment level of national income = Yfe
GDP cannot increase any further
definition of short run vs long run in macroeconomics
short run: the period of time when prices of resources are constant despite changes in the average price level, applies especially to wages
long run: the period of time when the prices of all resources, including wages are flexible and change along with changes in price level
why are wages of special interest for firms
they make up the largest part of firms’ costs of production → strongly affect the quantity of output supplied by firms
wages do not change much over a short period of time “sticky wages”
why do wages not change much over relatively short periods of time
labour contracts fix wages for certain periods of time
minimum wage legislations fix the lowest legally permissible wage
workers and labour unions resist wage cuts
wage cuts have negative effects on worker morale → causes firms to avoid them
short run aggregate supply curve
shows the relationship between the price level and the quantity of real output produced by firms when resources (especially wages) don’t change
why is the SRAS curve upward-sloping
increase in price level means output prices have increased → with unchanged resource prices (due to being in the SR) → firms’ profits increase
as production becomes more profitable firms increase the quantity of output produced → positive relationship between price level and quantity of real GDP
what factors cause a shift in the SRAS
changes in wages
changes in non-labour resource prices
changes in indirect taxes → can increase costs of production
changes in subsidies
supply shocks
where can an equilibrium occur in both a keynesian and neoclassical model
full employment output
recessionary gap
inflationary gap
long run aggregate supply curve (LRAS)
shows the relationship between real GDP and the price level when resource prices change to reflect changes in the price level, ceteris paribus.
LRAS is vertical at full employment → Long run output is independent of the price level
neoclassical beliefs
AS determines AD
The economy operates at long run equilibrium (full employment/natural unemployment)
why is the LRAS vertical
resource prices change to match output price changes
firms’ real costs of production remain constant even as the PL changes → firms’ real profits are constant → have no incentive to increase/decrease output levels
deflationary/recessionary gap on the neoclassical diagram
real GDP < potential GDP
unemployment > natural unemployment
equilibrium is on the left of potential GDP
inflationary gap on the neoclassical diagram
equilibrium is on the right of potential GDP