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Financial benefits of ownership of common stock
Capital Gains (Growth)
Income
Limited Liability
Why include common stock in a clients portfolio
potential capital appreciation
income from dividends
hedge (protection) against inflation
Capital Gains
increase in mkt price of a security
historically owning cs has provided investors w returns better than inflation
Risks of owning common stock
Value Risk
Decreased or No Dividend Income
Low Priority at Dissolution
Value Risk
there is a chance that the stock will decline in price
Decrease or No Dividend Income
its possible that due to company performance dividends will decrease or cease